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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

New PPC Features and Targeting Releases to Watch
Air Date: November 13, 2014

0 David welcomes back Lisa Raehsler,  founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of. Podcast: Play in new […]



Customer Types and Paid Search with George Michie
Air Date: November 6, 2014

0 Customer Types and Paid Search as David speaks with George Michie, the  is the Co-Founder and Chief Marketing Scientist at RKG.  George discusses Paid Search To Maximize Customer Acquisition and The Benefits Of Tracking Customer Types. Podcast: Play in new window | Download



Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg
Air Date: October 30, 2014

0 Top New PPC Developments with Jennifer Slegg, publisher of TheSEMPost. Stories included Local Carousel Search Results Increase Clicks on Google, Google AdWords Introducing Local Number Call Extensions and Bing Ads Testing Twitter Follower Count in Ads. Podcast: Play in new window | Download



PPC Marketing Hacks for AdWords Optimization
Air Date: October 23, 2014

0 PPC Marketing Hacks you need to optimize your AdWords strategy today as David welcomes back Larry Kim of Wordstream.  Larry shares some of the  most effective and impactful PPC marketing tactics. Podcast: Play in new window | Download



AdWords Video Advertising with Manny Rivas
Air Date: October 2, 2014

0 AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign. Podcast: Play in new window | Download



Integrating PPC and CRMs with Aaron Bird
Air Date: September 25, 2014

0 Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data. Podcast: Play in new window | Download



PPC Pro and Cons: Working Agency vs. InHouse
Air Date: September 18, 2014

0 PPC Pro and Cons: Comparing Working for an Agency  as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan. Podcast: Play in new window | Download



Account Auditing and Audience Segmentation
Air Date: September 11, 2014

1 Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem. Podcast: Play in new window | Download



Competitive Analysis Tools and Techniques
Air Date: September 4, 2014

0 Competitive Analysis Tools and Techniques as David speaks with Jamie Smith,  the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer. Podcast: Play in new window | Download



PPC and SEO in Search Results and Effective Brand Optimization
Air Date: August 28, 2014

0 The relationship between PPC and SEO in the search results, Using content and SEO for retail brands to get found, and using content to great a shopping experience, and some brands who are getting it right Jessica Lee of BizBuzzContent fills us in. Podcast: Play in new window | Download