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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Getting The Most Out of Facebook Advertising with Larry Kim
Air Date: February 26, 2015

0 David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim, founder and Chief Technology Officer at WordStream.  Larry explains how changes to ad targeting and how Facebook has recently partnered with some huge data providers. Podcast: Play in new window | Download



AdWords Management Insights With Frederick Vallaeys
Air Date: February 5, 2015

0 Talking AdWords Management Insights as David Szetela speaks with Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor Frederick Vallaeys about some of the things he learned about Google Adwords you might benefit from in your campaigns Podcast: Play in new window | Download



3 Advanced AdWords Features for Smarter Keyword Bidding You Should Know About
Air Date: January 29, 2015

0 Jamie Smith, co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy  you can use to find the lowest cost per click with the highest conversions. Podcast: Play in new window | Download



Adwords Display Network Power Targeting Tips You Should Know About
Air Date: January 22, 2015

1 Discussing In-Market Segments,  Mobile Targeting Criteria, and Layering Demographics as Big Click Media founder Lisa Raehsler lays out three Adwords Display Network Power Targeting Tips You Should Know About that she laid out in  TheSEMPost article. Podcast: Play in new window | Download



Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell
Air Date: January 15, 2015

0 David Szetela speaks with Google AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google feels about it. Podcast: Play in new window | Download



Conversion Rate Optimization Strategies and Techniques For PPC with Tim Ash
Air Date: January 8, 2015

0 Talking Conversion Rate Optimization Strategies and Techniques and Landing Page Optimization For PPC as David Szetela welcomes back the CEO of SiteTuners and host of the Landing Page Optimization radio series, Tim Ash. Podcast: Play in new window | Download



Advanced Google Adwords and Quality Score with Brad Geddes
Air Date: January 1, 2015

0 Advanced Google Adwords an d Quality Score as  Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics. Podcast: Play in new window | Download



Guy Kawasaki on Using Twitter as a Business and Marketing Resource
Air Date: December 25, 2014

0 David welcomes Noted Internet entrepreneur Guy Kawasaki to defend comments he made during  a controversial keynote speech on using Twitter as a business and marketing resource during his keynote speech at the 2009 Search Engine Strategies Conference in New York . Podcast: Play in new window | Download



The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing
Air Date: December 18, 2014

0 Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitled PPC Remarketing: What Not […]



How To Target for Top Of Funnel Keywords with Matthew Umbro
Air Date: December 11, 2014

0 Discussing How To Target for Top Of Funnel Keywords as David welcomes back  Matthew Umbro, the Founder of PPCChat. They discuss a recent article Matt wrote on the PPC Hero blog titled Strategies For Targeting Top Of Funnel Keywords. Podcast: Play in new window | Download