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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Mobile PPC and PPC Not Provided with Melissa Mackey
Air Date: April 17, 2014

0 Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains.  She also discusses the increased importance of mobile PPC. Related articles across the web […]



Using First-Party Data For SEM On Google with David Rodnitzky
Air Date: April 11, 2014

0 Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI. Podcast: Play in new window | Download



Talking PPC Tools with Matt Van Wagner
Air Date: April 3, 2014

0 Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some  tools for developing a profitable pay-per-click advertising campaign Podcast: Play in new window | Download



Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per Click Campaigns and Migration
Air Date: June 3, 2013

Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration.



Google Adwords Enhanced Campaigns: Should We Like Them?
Air Date: May 13, 2013

Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.



From the PPC Vendor Manager Perspective
Air Date: April 29, 2013

Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social.



Launching International PPC Campaigns with Andy Atkins-Krueger
Air Date: April 15, 2013

Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs.



PPC with Reddit and StumbleUpon Ads With Brent Csutoras
Air Date: March 18, 2013

Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon.



Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Online Systems
Air Date: March 4, 2013

Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the Co-Founder and VP of Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems. f Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems.



Google Adwords Enhanced Campaigns and Facebook Conversion Tracking
Air Date: February 18, 2013

Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC.