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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Improving Paid Search Performance with Sitelinks
Air Date: July 24, 2014

0 Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing. Podcast: Play in new window | Download



Setting up Google Shopping Campaigns In AdWords
Air Date: July 17, 2014

0 Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues. Podcast: Play in new […]



Getting Started with AdWords Scripts With Frederick Vallaeys
Air Date: July 10, 2014

0 Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys. Podcast: Play in new window | Download



PPC Account Management: The Complexities of Campaigns and Restructuring
Air Date: July 3, 2014

2 PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring. Podcast: Play in new window | Download



Opportunities with Google Adwords and Bing Product Listing Ads
Air Date: June 26, 2014

0 Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources. Podcast: Play in new window | Download



Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit
Air Date: June 19, 2014

0 David interviews David Rothwell, author of the upcoming book  Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit. Podcast: Play in new window | Download



PPC Preparations for the Holiday Season with Lisa Sanner
Air Date: June 12, 2014

0 Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency. Podcast: Play in new window | Download



Latest in Microsoft Mobile Advertising with John Gagnon
Air Date: June 5, 2014

0 Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist  John Gagnon. Topics include Mobile Search, Eye Tracking Heatmap, Data hiding in plain sight, public data and big data tools from Excel for a predictive campaign , Click Search Term Report, Exclamation Points in Ad Title, Product Ads, Electronic IOs and Auto-tagging v1. […]



Dynamic Remarketing and Working With the Google Partners Program
Air Date: May 29, 2014

0 David discusses Dynamic Remarketing and Working With the Google Partners Program with Matthew Umbro, the Director of Paid Search at Exclusive Concepts and Founder of PPCChat. Podcast: Play in new window | Download



Negative Effects of Google Not Provided to Marketing Automation Platforms
Air Date: May 22, 2014

0 Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects  the way they capture search queries and how overall platform functionality is affected. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Google Adwords Enhanced Campaigns: Should We […]