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About PPC Rockstars

Get Breaking news and analysis of the latest developments in Google AdWords, Yahoo! Search Marketing and Microsoft adCenter; Hear insider tips from the most prominent PPC experts in the industry; Learn online advertising best practices and how to optimize your PPC campaigns all on PPC Rockstars.

Latest Show Episodes & Updates

How Local Advertisers Can Reach Their Audience
Air Date: March 28, 2011

BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011.



Paid Search Without Keywords
Air Date: January 24, 2011

Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Article on how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing.



2011 PPC Expert Predictions
Air Date: January 17, 2011

2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft.



Questions About Quality Score Part 2
Air Date: January 3, 2011

David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.



Questions About Quality Score Part 1
Air Date: December 27, 2010

David conducts a Questions About Quality Score roundtable with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.



SEO versus PPC Discussion with Rand Fishkin
Air Date: November 29, 2010

SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.



User Testing and Optimizing PPC Campaign Results
Air Date: November 22, 2010

User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts.



Display Advertising, Retargeting and Attribution
Air Date: November 15, 2010

Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.



New Changes to Google Adwords
Air Date: October 25, 2010

New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level.



How Conversion Funnels can Improve Conversion Rate
Air Date: October 18, 2010

Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.



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