Latest Show Episodes & Updates
How Local Advertisers Can Reach Their AudienceAir Date: March 28, 2011
BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011.
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Air Date: January 24, 2011
Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Article on how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing.
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Air Date: January 17, 2011
2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft.
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Air Date: January 3, 2011
David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.
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Air Date: December 27, 2010
David conducts a Questions About Quality Score roundtable with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.
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Air Date: November 29, 2010
SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.
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Air Date: November 22, 2010
User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts.
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Air Date: November 15, 2010
Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.
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Air Date: October 25, 2010
New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level.
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Air Date: October 18, 2010
Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.
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