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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing
Air Date: December 18, 2014

0 Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitled PPC Remarketing: What Not […]



How To Target for Top Of Funnel Keywords with Matthew Umbro
Air Date: December 11, 2014

0 Discussing How To Target for Top Of Funnel Keywords as David welcomes back  Matthew Umbro, the Founder of PPCChat. They discuss a recent article Matt wrote on the PPC Hero blog titled Strategies For Targeting Top Of Funnel Keywords. Podcast: Play in new window | Download



New Changes to Bing Ads: Auction Insights, Universal Event Tracking and a Campaign Planner Tool
Air Date: November 21, 2014

0 Auction Insights, Universal Event Tracking, Campaign Planner Tools [keyword planner + competitive view] are just some new features discussed as Bing Ads Evangelist John Gagnon discusses some of the new changes to the platform .   Podcast: Play in new window | Download



New PPC Features and Targeting Releases to Watch
Air Date: November 13, 2014

0 David welcomes back Lisa Raehsler,  founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of. Podcast: Play in new […]



Customer Types and Paid Search with George Michie
Air Date: November 6, 2014

0 Customer Types and Paid Search as David speaks with George Michie, the  is the Co-Founder and Chief Marketing Scientist at RKG.  George discusses Paid Search To Maximize Customer Acquisition and The Benefits Of Tracking Customer Types. Podcast: Play in new window | Download



Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg
Air Date: October 30, 2014

0 Top New PPC Developments with Jennifer Slegg, publisher of TheSEMPost. Stories included Local Carousel Search Results Increase Clicks on Google, Google AdWords Introducing Local Number Call Extensions and Bing Ads Testing Twitter Follower Count in Ads. Podcast: Play in new window | Download



PPC Marketing Hacks for AdWords Optimization
Air Date: October 23, 2014

0 PPC Marketing Hacks you need to optimize your AdWords strategy today as David welcomes back Larry Kim of Wordstream.  Larry shares some of the  most effective and impactful PPC marketing tactics. Podcast: Play in new window | Download



AdWords Video Advertising with Manny Rivas
Air Date: October 2, 2014

0 AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign. Podcast: Play in new window | Download



Integrating PPC and CRMs with Aaron Bird
Air Date: September 25, 2014

0 Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data. Podcast: Play in new window | Download



PPC Pro and Cons: Working Agency vs. InHouse
Air Date: September 18, 2014

0 PPC Pro and Cons: Comparing Working for an Agency  as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan. Podcast: Play in new window | Download