The Core to SEO is Good Content and User Engagement

January 20, 2011 by Daron Babin  
Filed under Episodes

Vanessa discusses her keynote address she gave earlier in the day at LinkShare Symposium West 2011. She explains how the core to SEO is good content and user engagement and raising awareness through different marketing channels.

Plus, discussion on SEO mentioned on the CBS-TV drama The Good Wife, Google Chrome, PDFs and changes at Google to simplify management structure and speed up decision making.

SEO Not Dead Because of Google Instant

September 9, 2010 by Daron Babin  
Filed under Episodes

Vanessa dispells the remarks made by Steve Rubel of Edleman Digital that SEO is supposedly dead thanks the new Google search enhancement called Google Instant. She describes what makes search engine optimization work and why Google Instant isnt the death knell for SEO.

SEO Site Clinic with a Carnegie Mellon Student

January 21, 2010 by Daron Babin  
Filed under Episodes

Vanessa has just wrapped up guest teaching a class at Carnegie Mellon University in Pittsburgh, Pennsylvania. She does an impromptu site clinic with a student and she and the chat room audience offer the student some advice ion his website ThreadsForThought.com

In House Corporate SEO

August 6, 2009 by Daron Babin  
Filed under Episodes

Vanessa is back from a Jane and Robot meetup at Yahoo headquarters in Sunnyvale, where she spoke with their in house SEOs about what its like to do SEO at a large corporation that also happens to have a search engine.

She also discusses getting adapted to her new Google Android after replacing her iPhone and answers chatroom questions.

Effect of SEO on the Bottom Line

July 16, 2009 by Daron Babin  
Filed under Episodes

Vanessa answers a question about if a competitor makes a sudden rise for highly competetive term best investigation tactics, plus she discusses a Search Engine Land post that says useless SEO parlor tricks have little-to-no effect on the bottom line.

Adobe Flash Improvements

May 21, 2009 by Daron Babin  
Filed under Episodes

Ryan Stewart, Evangelist for Adobe’s Integrated Runtime project (AIR) speaks to Vanessa on location from the Webvisions Visionary Web Conference in Portland, Oregon.

Ryan goes into the technical issues with SEO and Adobe, and the improvements they have been making to make their Flash applications more crawler-friendly.

On Site Issues Overlooked

January 15, 2009 by Daron Babin  
Filed under Episodes

Vanessa discusses the biggest on site issues that often get overlooked, plus she discusses how people lose sight about who their customers are, plus how theyre more worried about getting links