Google Panda 2.5 Flux; Navigational Path Structures

October 19, 2011 by  
Filed under Episodes

Vanessa discusses how people are both happy and unhappy with Google at the moment.
She offers a recap of Google Panda developments saying that they are using different algorithms to evaluate different websites. She describes this update as different from those of the past because instead of occurring once every 6 weeks there are 3 or 4 changes within a couple of weeks. Vanessa describes the bottom line of Panda as being focused on quality, content, usability of the site, and engagement. Vanessa then goes on to describe the qualities of a good navigational path structure.