Latest Show Episodes & Updates
Google Confirms Mayday UpdateAir Date: May 27, 2010
Vanessa elaborates on her Search Engine Land post titled Google Confirms Mayday Update Impacts Long Tail Traffic and how they been affecting people differently.
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Air Date: May 21, 2010
On location from Google I/O,a two day conference that features leaders and technical experts in web application, Vanessa interviews the open source and public sector programs manager at Google, Chris Dibona.
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Air Date: May 13, 2010
Vanessa discuses why microsites are often not the best strategy to pursue. She tells us how they affect brand identity and audience engagement, as well as how they can confuse people and search engines.
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Air Date: April 29, 2010
Vanessa discusses a recent Nine By Blue post she made entitled Should Restaurants Care About Local Search? She also talks about how The indexed URLs report had been showing zero pages indexed for most sites who have submitted sitemaps to Google Webmaster Tools.
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Air Date: April 1, 2010
Google Senior Developer Programs Engineer Maile Ohye welcomes Vanessa into the Gogleplex, as they discuss Google Search Now Supports Microformats and Adds Rich Snippets to Search Results, plus Vanessa fills us in on the release of her new book entitled, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy.
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Air Date: March 18, 2010
Vanessa answers a question regarding the Remove URL Tool to quickly get out of a penalty. The listener asks if the Removal URL tool will help quicken the purge of white label pages in the link graph or are they shooting ourselves in the foot ignoring any SEO traffic those white label pages would have gotten them.
She also answers other questions while on location in Brazil following a speaking engagement.
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Air Date: February 25, 2010
Vanessa discusses Microformats and RDFa following her appearance at a monthly search marketing forum for the Atlanta Interactive Marketing Association.
She also discusses a Vanity Fair Article written by Michael Wolff entitled Ringside at the Web Fight.
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Air Date: February 18, 2010
Vanessa tackles one of the discussions this week at SES London about International SEO and what is recommended if you have local sites on different TLDs in the same language and if there is a need for a canonical URL.
She also answers questions regarding the Microsoft/Yahoo deal and its SEO implications, duplicate content issues, cross domain canonical tags , no index in robots and more.
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Air Date: February 11, 2010
Vanessa discusses Search Visibility of the 2010 Super Bowl Commercials, plus she discusses her thoughts on Google Buzz, and she answers listener questions on search engines are reading links in PDFs and if giving a PDF away instead of selling it will lead to more backlinks.
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Air Date: February 4, 2010
Vanessa answers listener questions on short URLs, eBook publishing, and robots.txt files. She also discusses how Google May Be Crawling AJAX Now and How To Best Take Advantage Of It, and The Latest On Google News Sitemaps.
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