Google Panda 2.5 Flux; Navigational Path Structures
October 19, 2011 by Daron Babin
Filed under Episodes
Vanessa discusses how people are both happy and unhappy with Google at the moment.
She offers a recap of Google Panda developments saying that they are using different algorithms to evaluate different websites. She describes this update as different from those of the past because instead of occurring once every 6 weeks there are 3 or 4 changes within a couple of weeks. Vanessa describes the bottom line of Panda as being focused on quality, content, usability of the site, and engagement. Vanessa then goes on to describe the qualities of a good navigational path structure.
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Google News Standout Tag for Featured Content
September 28, 2011 by Daron Babin
Filed under Episodes
Discussing the Google News Standout Tag for Featured Content, a new link rel attribute that news organizations can use to mark their best work. Also, Amazon Fire Android Tablet Undermines Google by not including the Android Market or Google branding, though Google-branded apps will be available on the device.
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Handling Paginated Archives and Posts
September 21, 2011 by Daron Babin
Filed under Episodes
At SMX East 2011, during the Pagination and SEO session, Google revealed their solution for one of the biggest issues in SEO , by using rel=next and rel=prev for handling paginated archives and posts. Vanessa explains.
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More Panda As it Releases Across Europe
August 24, 2011 by Daron Babin
Filed under Episodes
Vanessa fields questions about the newest changes to Panda as it’s released in Europe and more languages, as well as tips for using analytics to optimize your site.
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Bing and Yahoo! Algorithm Update and How to Scare Away a Customer
August 17, 2011 by Daron Babin
Filed under Episodes
Vanessa talks about the new update to Bing and Yahoo!, how it effects your analytics, as well as the perils of trying to purchase a new item and merchants taking all the wrong steps to get a sale.
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New Method for Submitting URLs to Google
August 3, 2011 by Daron Babin
Filed under Episodes
Vanessa discusses her recent Search Engine Land post that says Google has launched a new way for site owners to request that specific web pages be crawled. This leads the chatroom audience to discuss crawling and indexing for content.
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Panda Algorithm Rollout Update
July 27, 2011 by Daron Babin
Filed under Episodes
Vanessa fills us in on the latest of the Google Panda Update plus she directs us to a Stone Temple article where she discusses the philosophy that drove the Panda algorithm, and the implications of that philosophy going forward.
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Twitter Technical Infrastructure Impacting Google Search
July 20, 2011 by Daron Babin
Filed under Episodes
Vanessa discusses a recent Search Engine Land post entitled How Twitters Technical Infrastructure Issues Are Impacting Google Search Results where she describes how Technical infrastructure and architecture can make an impact on search.
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Google Plus Status Report
July 13, 2011 by Daron Babin
Filed under Episodes
Vanessa gives her thoughts on Google+, their +1 metrics tools, and Bing’s new support for Google’s crawlable AJAX standard.
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Facebook Video Chat, Google Plus and Unpersonalized SERPs
July 6, 2011 by Daron Babin
Filed under Episodes
Facebook announces its new Skype-powered video calling along with a new group text chat feature. Vanessa discusses that, Google Plus and a listener question on Unpersonalized SERPs.
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