Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face as we begin a new mini-series celebrating small business triumphs and dissecting the many marketing challenges these entrepreneurs face kicks off with an analysis of a new report compiled and published by YP, North America’s largest local search, media and advertising company. From the pivotal role of local search (search engines and print and online yellow pages top the list of how consumers connect with businesses) to the increasing importance of social media tools, Shahab, Peggy and Kim walk us through 50 key facts about small business. For example, did you know a whopping 77 percent of small businesses have acquired a customer through Facebook?
They also discuss the future prospects for small business, and Shahab highlights the huge opportunity in educational content delivered via mobile (training and tips) as a new and novel way to attract and reward customers for interacting with your brand.
Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities.
Location Based Services discussion coming out of SXSW Interactive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars; Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape.
Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy.
Mobile marketers are presently hampered by their lack of understanding of the medium and difficulties in quantifying return on investment. Joe and Kim share their thoughts about why businesses do not understand the medium yet and give insight as to why mobile is a critical marketing tool, not an optional one. Then we can also discuss and share ways to quantify the ROI.
Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets … the new credit card?
Nicole and Joe discuss Different Mobile Marketing for Different Demographics, plus news on Dominos Pizza Hero App, DrawSomething and Mobile Wallets.
Tips for Deploying a Successful Mobile Marketing Strategy, what company should you use? How many texts should you send out per month? How do you get more subscribers? What more can you do with my campaign? New hosts Nicole Hurley and Joe Walczak offer some helpful tips.
Cindy recaps her participation on the SES San Francisco panel on Getting Mobilized! Mobile Marketing Strategies with guest Mobile SEO and Project Management Specialist Michael Martin of MobileMartin.com.
Cindy discusses the recent FCC and FTC changes in Mobile Marketing with Mobile Marketing Attorney Andy Lustigman. They discuss how the FCC is inquiring, billing, competition and Wireless Research and Development.
Mobile Marketing Attorney Andy Lustigman discusses key mobile marketing issues that affect agencies, media buyers and their brand clients in the second of this two-part conversation.