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About Mobile Presence

Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.

Latest Show Episodes & Updates

Why SMS Powers Amazing Engagement Marketing
Air Date: July 29, 2015

0 Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track […]

How To Know If Your Mobile Ad Was Really Seen And What To Do If It Wasn’t
Air Date: July 22, 2015

1 Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem facing […]

Engage Your Audience With Engaging (And Curated) Content
Air Date: July 15, 2015

0 The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? Peggy […]

How You Can Deliver Mobile Marketing Campaigns That Set The Bar
Air Date: July 8, 2015

0 Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine, […]

Redg Snodgrass: How Startups And Brands Can Ride The Wearables Wave
Air Date: July 1, 2015

0 Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearables […]

Pollen VC: More App Developers Making More Money — You Can Too
Air Date: June 24, 2015

0 Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow […]

Learning From Zappos To Craft Effective Brand Stories With Attitude
Air Date: June 11, 2015

0 Aziz Bawany, Zappos Social Media Lead, draws from his social media successes and failures to provide advice you can follow to create compelling stories with attitude and appeal. He also shares how his company, an online clothing and shoes retailer that Amazon snapped up for $1.2 billion dollar, embraces the opportunities on mainstream social […]

Giftgaming: Helping Brands Surprise Their Customers And Boost Loyalty
Air Date: June 4, 2015

0 Nick Hatter tells us about his startup Giftgaming and explains why his platform — which empowers brands and publishers to surprise users with perks (such as coupons or power-ups) — can boost engagement, spending and ‘brand love’. Giftgaming, which is gaining serious traction among marketers and app makers alike, automates spontaneous gifting throughout the […]

Why Marketers Need To Think More Like Newsrooms
Air Date: May 27, 2015

0 Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a  ‘newsroom’ to publish, produce and share dazzling brand stories. As Martin puts it: “These days it’s not enough […]

Priori Data: Turning App Data Into Powerful Business Intel
Air Date: May 20, 2015

0 Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick […]