Latest Show Episodes & UpdatesUsing Location to Identify and Segment Target Audiences
Air Date: September 2, 2015
0 Learn how marketers are increasingly using location as a proxy to identify and segment their target audiences as Peggy Anne Salz and Shahab Zargari welcome returning guest Loren Hillberg , president of Location-Based Ad Network Thinknear.
Air Date: August 26, 2015
0 Peggy Anne Salz and Shahab Zargari discuss the Internet of Useless Things – and how to avoid getting up in the hype — and how to embrace this opportunity with both hands with Mark Brill, brand consultant and lecturer in Future Media.
Air Date: August 19, 2015
0 Peggy Anne Salz and Shahab Zargari discuss current trends in apps and mobile marketing with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest. Together Peter and Mark have built a new technology that will help brands create the perfect audience/fan experience.
Air Date: August 12, 2015
0 The connected state of consumers blends work and play, redefining our downtime and creating new opportunities for brands to engage with people during the small burst of leisure time throughout the day. Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY, who delves into the new reality of […]
Air Date: August 5, 2015
0 In such a busy mobile landscape it’s important for app developers and brands to select the right ad network partner to develop and scale their mobile campaigns. To get the inside track on the critical criteria you should consider Peggy Anne Salz and Shahab Zargari connect with our go-to expert on all things related […]
Air Date: July 29, 2015
0 Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track […]
Air Date: July 22, 2015
1 Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem facing […]
Air Date: July 15, 2015
0 The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? Peggy […]
Air Date: July 8, 2015
0 Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine, […]
Air Date: July 1, 2015
0 Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearables […]