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About Mobile Presence

Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.

Latest Show Episodes & Updates

Using Location to Identify and Segment Target Audiences
Air Date: September 2, 2015

0 Learn how marketers are increasingly using location as a proxy to identify and segment their target audiences as Peggy Anne Salz and Shahab Zargari welcome returning guest Loren Hillberg , president of Location-Based Ad Network Thinknear. 



The Internet of Useless Things
Air Date: August 26, 2015

0 Peggy Anne Salz and Shahab Zargari discuss the Internet of Useless Things – and how to avoid getting up in the hype — and how to embrace this opportunity with both hands with Mark Brill, brand consultant and lecturer in Future Media.  



Current Trends In Apps and Mobile Marketing
Air Date: August 19, 2015

0 Peggy Anne Salz and Shahab Zargari discuss current trends in apps and mobile marketing with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest.  Together Peter and Mark have built a new technology that will help brands create the perfect audience/fan experience.



MRY Tells Why Consumer Downtime Is the Next Big Opportunity For Brands
Air Date: August 12, 2015

0 The connected state of consumers blends work and play, redefining our downtime and creating new opportunities for brands to engage with people during the small burst of leisure time throughout the day. Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY, who delves into the new reality of […]



App Advertising: Avoid Disaster By Asking The Right Questions
Air Date: August 5, 2015

0 In such a busy mobile landscape it’s important for app developers and brands to select the right ad network partner to develop and scale their mobile campaigns. To get the inside track on the critical criteria you should consider Peggy Anne Salz and Shahab Zargari connect with our go-to expert on all things related […]



Why SMS Powers Amazing Engagement Marketing
Air Date: July 29, 2015

0 Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track […]



How To Know If Your Mobile Ad Was Really Seen And What To Do If It Wasn’t
Air Date: July 22, 2015

1 Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem facing […]



Engage Your Audience With Engaging (And Curated) Content
Air Date: July 15, 2015

0 The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? Peggy […]



How You Can Deliver Mobile Marketing Campaigns That Set The Bar
Air Date: July 8, 2015

0 Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine, […]



Redg Snodgrass: How Startups And Brands Can Ride The Wearables Wave
Air Date: July 1, 2015

0 Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearables […]