New Episodes Air wednesday 3 pm Eastern Time

About Mobile Presence

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Latest Show Episodes & Updates

Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons
Air Date: July 23, 2014

0 Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the […]

How Media and Marketing Should Maximize Mobile
Air Date: July 16, 2014

0 How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some observations about how media and marketing is using and should be using mobile Podcast: Play in new window | Download (Duration: 35:40 — 32.7MB)

The Power of Mobility for Retail Stores
Air Date: July 9, 2014

0 Discussing The Power of Mobility for Retail Stores and How mobility can empower stores to improve customer experience as Peggy and Shahab speak with Ben Adams, the Founder and Consultant for Function 22. Podcast: Play in new window | Download (Duration: 34:52 — 31.9MB)

LTV Expert Eric Seufert: Tips To Make More Money With Your App
Air Date: June 25, 2014

0 Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and don’ts (specifically one ‘do’ and […]

Badgeville: Use Gamification To Guide, Incentivize Customers
Air Date: June 18, 2014

0 Gamification is all about applying game mechanics to incentivize and reward your customers in order to drive the level of engagement that benefits your brand most. Steve Sims, Badgeville Chief Design Officer, walks us through the basics of gamification and shares real-life case studies that show how marketers can leverage gamification to reward specific […]

Wearables and Other Mobile Tech Trends with Alex Romanov
Air Date: June 4, 2014

0 Alex Romanov , the  CEO of  iSign Media Corp discusses the latest wearable and mobile tech trends. He also comments on how retailers can leverage these types of technology to merge the digital and physical together, creating a much smoother and faster retail experience for customers and that generates revenues for retailers in return. Related articles […]

Ken Herron’s Guide To Mobile-Only Social Networks
Air Date: May 28, 2014

1 Social media authority and global marketing executive Ken Herron provides marketers a crash course in the latest mobile-only, messaging-basedsocial networks. How should you connect with your customers on these anonymous social networks and what are the ‘rules for engagement’ on Snapchat, Whisper, Secret, YikYak? Listen in for practical advice on how you can harness […]

Twilio: How You Can Harness Apps For Business Communications
Air Date: May 21, 2014

0 Twilio CMO Lynda Smith explains how the mix of mobile apps and messaging powers two-way communication that can boost customer service and allow small business to play in the big leagues. She draws from real-life customer examples, including Uber, to create and deliver amazing and seamless customer experience that will drive use of your app, […]

The Seven Dwarfs of Social Media with Ken Herron
Air Date: May 14, 2014

1 Trend-watcher, ‘cool hunter’ and social-savvy global marketing executive Ken Herron is back with fun social media advice you need to take seriously. Listen in as he compares Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook, Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube (throwing in Google+ and Vine), to equip you to make the […]

Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts
Air Date: May 7, 2014

0 Ron Gutierrez manages the Revolver Saloon and Dance Hall inside the SantaFe Hotel and Casino in Las Vegas.  Shahab and Kim talk to him at length on how they go about planning SMS campaigns, social media efforts, etc and how a real-world company is utilizing mobile marketing to talk about good practices and uses. […]