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About Mobile Presence

Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.

Latest Show Episodes & Updates

Priori Data: Turning App Data Into Powerful Business Intel
Air Date: May 20, 2015

0 Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick […]

adsquare: Why Location Context Powers Better Programmatic Advertising
Air Date: May 13, 2015

0 Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his […]

Cool New Tools To Turn Busy Marketers Into Thought Leaders
Air Date: May 6, 2015

0 Busy marketers and managers are badly in need of tools that will allow them to share their thinking on hot topics via blogs and posts, content that will allow them (and their companies) to generate leads and build reputation. The bottleneck is clearly time, not interest. We catch up with Tom Elgar, Co-founder of […]

Mobile Apps and Apponomics
Air Date: April 22, 2015

0 Its once again our monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, as Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma — Head of Business Development, Americas for InMobi.

Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand
Air Date: April 15, 2015

0 Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz […]

ROCeteer Heather Wilde: Straight Talk About Mobile Apps And Opportunities
Air Date: April 8, 2015

0 Heather Wilde’s life journey, which has allowed her to shape Evernote and mentor amazing tech and mobile startups, has allowed her to develop a rare array of organizational and strategic skills and inspired her to make the move from Silicon Valley to Las Vegas. Heather joins our host Shahab Zargari in a candid discussion […]

ResponsiveAds: ‘Stretch’ Your HTML5 Ad Creative to Enhance The Customer Experience
Air Date: April 1, 2015

2 It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making HTML5 display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time(!) — to hear more about how […]

Using Social Media Marketing To Get Massive Mileage Out Of Your Events
Air Date: March 25, 2015

1 Whether you’re organizing a networking event with hundreds of industry professionals or extending your brand marketing to a music festival with thousands of fans, a smart and creative approach to social media marketing can help you deepen engagement with your audience before — and after — your event. From his headquarters in Las Vegas, […]

AppTweak Brings App Store Optimization To The Masses
Air Date: March 18, 2015

1 App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you […]

Your Mobile App Defines The Customer Journey, So Learn From The Data
Air Date: March 11, 2015

0 It used to be the difficulty for marketers revolved around finding ways to deliver branded, rich experiences and apps that bring customers into their premises, or simply encourage ongoing engagement. Fast forward, and the main challenge is integrating data from your mobile app users back to have a detailed view of the consumer and […]