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About Mobile Presence

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Latest Show Episodes & Updates

Behavior of Buying a Product or Downloading an App; Prep Dos and Donts For Designing your App
Air Date: August 27, 2014

0 Emotional reasons for buying a product or downloading an app or interacting with it, understanding as why people are using the app and the Dos and donts preparing for designing your app so that objectives are relevant of reachable in the first place. This and more are addressed by our guest Talia Wolf – […]



SMS Messaging Goes Both Ways and the Business Value In CRM
Air Date: August 20, 2014

0 Discussing how SMS Messaging Goes Both Ways and the Business Value In CRM John Huehn, CEO of In The Chat. John explains how to make SMS Messaging more of a Two-Way Model and the Business Value In CRM. Podcast: Play in new window | Download (Duration: 35:18 — 32.3MB)



Mobile App Strategies for Crosslinking, Increasing Engagement and More
Air Date: August 13, 2014

1 Mobile App Strategies for Crosslinking, Increasing Engagement plus more strategies for Design and Development with Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc. Podcast: Play in new window | Download (Duration: 33:20 — 30.5MB)



The Story of Somo: StartUp App Success and In-App Consumer Engagement
Air Date: August 6, 2014

0 Ed Chater, the Media Operations Director at Somo Ltd, the UKs largest independent mobile marketing agency, fills us in the sale Summly, the startup app from Yahoo, their followup funding, and their in-app consumer engagement solution, Lithient. Podcast: Play in new window | Download (Duration: 31:00 — 28.4MB)



Making Money With Mobile Gaming, Social and Utilities Apps
Air Date: July 30, 2014

0 Peggy welcomes Mahak Sharma, InMobi Business Developer Lead, Mobile Gaming, who provides advice to app developers across three broad app categories: Games, Social and Utilities. Mahak contributed to the latest book from Peggy entitled Apponomics: The Insiders Guide To A Billion Dollar Business, the definitive book on how app developers can make money with […]



Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons
Air Date: July 23, 2014

0 Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the […]



How Media and Marketing Should Maximize Mobile
Air Date: July 16, 2014

0 How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some observations about how media and marketing is using and should be using mobile Podcast: Play in new window | Download (Duration: 35:40 — 32.7MB)



The Power of Mobility for Retail Stores
Air Date: July 9, 2014

0 Discussing The Power of Mobility for Retail Stores and How mobility can empower stores to improve customer experience as Peggy and Shahab speak with Ben Adams, the Founder and Consultant for Function 22. Podcast: Play in new window | Download (Duration: 34:52 — 31.9MB)



LTV Expert Eric Seufert: Tips To Make More Money With Your App
Air Date: June 25, 2014

0 Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and don’ts (specifically one ‘do’ and […]



Badgeville: Use Gamification To Guide, Incentivize Customers
Air Date: June 18, 2014

0 Gamification is all about applying game mechanics to incentivize and reward your customers in order to drive the level of engagement that benefits your brand most. Steve Sims, Badgeville Chief Design Officer, walks us through the basics of gamification and shares real-life case studies that show how marketers can leverage gamification to reward specific […]