Latest Show Episodes & UpdatesSmall Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face
Air Date: May 15, 2013
Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face as we begin a new mini-series celebrating small business triumphs and dissecting the many marketing challenges these entrepreneurs face kicks off with an analysis of a new report compiled and published by YP, North America’s largest local search, media and advertising company. From the pivotal role of local search (search engines and print and online yellow pages top the list of how consumers connect with businesses) to the increasing importance of social media tools, Shahab, Peggy and Kim walk us through 50 key facts about small business. For example, did you know a whopping 77 percent of small businesses have acquired a customer through Facebook?
They also discuss the future prospects for small business, and Shahab highlights the huge opportunity in educational content delivered via mobile (training and tips) as a new and novel way to attract and reward customers for interacting with your brand.
Air Date: May 8, 2013
SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement as Peggy and Shahab discuss SMS Engagement based on a white paper Peggy put together entitled Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty.
Air Date: May 1, 2013
FCC: Written Consent Required for SMS by October as the ruling classifies text messages with auto-dialed telemarketing robocalls, and requires prior express written consent from the recipient and that this consent can take the form of an email, website form, text message, telephone key press, or voice recording.
Air Date: April 25, 2013
Talking Importance of Video News Within Online News Sites as technology continues to evolve – with the uprising of the smart device – so does the way we consume news. Kim, Peggy and Shahab share a survey into video news consumption and highlights the importance of video news within online news sites.
Air Date: April 17, 2013
Email, Social and Mobile: 2013 Budget Priorities for Marketers as Kim, Peggy and Shahab discuss What are Mobiles current stats in terms of web traffic and Why Mobile Apps are Made for Real People on the return of Mobile Presence with a returning Kim Dushinski welcoming to the show Peggy Anne Salz and Shahab Zargari.
Air Date: January 2, 2013
Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities.
Air Date: December 26, 2012
The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Joe and Kim analyze through a number of stories making the headlines including: Apple Is Quietly Working To Destroy The iPhone, plus the development of computer screens on a contact lens and Google Glasses.
Air Date: December 19, 2012
Location Based Services discussion coming out of SXSW Interactive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape.
Air Date: December 12, 2012
Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy.
Air Date: December 5, 2012
Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets … the new credit card?