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About Mobile Presence

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Latest Show Episodes & Updates

AppTweak Brings App Store Optimization To The Masses
Air Date: March 18, 2015

1 App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you […]

Your Mobile App Defines The Customer Journey, So Learn From The Data
Air Date: March 11, 2015

0 It used to be the difficulty for marketers revolved around finding ways to deliver branded, rich experiences and apps that bring customers into their premises, or simply encourage ongoing engagement. Fast forward, and the main challenge is integrating data from your mobile app users back to have a detailed view of the consumer and […]

How (and Why) To Optimize For Mobile-Savvy Customers
Air Date: March 4, 2015

0 Delivering your customers a great experience on mobile doesn’t necessarily require you to invest in an all-singing, all-dancing mobile app. In many cases, a mobile website is the right approach (and will spare you a lot of expense and effort in the process). Our hosts, Peggy Anne Salz and Shahab Zargari, welcome back award-winning […]

Application Developers Alliance: Build Apps For Your Audience
Air Date: February 25, 2015

0 Our hosts welcome Jake Ward, Executive Director of the Application Developers Alliance (ADA), who provides valuable advice for companies and marketers developing a mobile app for the first time. In his view it is important to bake monetization into your app design early on, but real success depends on the determination to build an […]

Gotta Mobilize Tells How You HAVE To Mobilize
Air Date: February 18, 2015

0 With mobile is growing faster than all other digital advertising formats in the U.S.— and spending to top nearly 42 billion dollars in 2018 — the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after […]

Mobile Shopping: How Retail Can Enhance The Experience By Increasing The Convenience
Air Date: February 11, 2015

2 Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 — a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs […]

How To Orchestrate ALL Mobile Channels To Boost Customer Engagement
Air Date: February 4, 2015

0 Mobile presents marketers with a clear opportunity to reach and engage consumers at the all-important ‘mobile moment’ of decision. Peggy Anne Salz and Shahab Zagari welcome Rob Hammond, Senior Sales Executive Director of Syniverse Enterprise Mobility Solutions,  to the show to share how marketers can leverage mobile to increase loyalty and drive action through […]

Where Does Accurate Location Data Fit Into Your Marketing Strategy
Air Date: January 28, 2015

0 Location marketing, proximity marketing geofencing, geconquesting, and Data-driven geolocation notifications, To help us understand where accurate location data fits into your marketing strategy Peggy Anne Salz and Shahab Zargari welcome Loren Hillberg, president and general manager of Thinknear – a leading provider of location-based platform services with a strong emphasis on delivering highly targeted mobile advertising. […]

Top CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More
Air Date: January 21, 2015

0 Discussing Top CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More with Bryan Rasch, the Chief Digital Officer at GMR.  Bryan talks with Peggy Anne Salz and Shahab Zargari about  all the amazing innovation that came about during CES. Podcast: Play in new window | Download (Duration: 35:13 — 32.2MB)

App and Customer Engagement with Steve Gershik
Air Date: January 14, 2015

0 Peggy Anne Salz and Shahab Zargari discuss App and Customer Engagement  with Steve Gershik, chief marketing officer of Swrve, a company focused on marketing automation. Podcast: Play in new window | Download (Duration: 33:05 — 45.4MB)