New Episodes Air wednesday 3 pm Eastern Time

About Mobile Presence

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Latest Show Episodes & Updates

Application Developers Alliance: Build Apps For Your Audience
Air Date: February 25, 2015

0 Our hosts welcome Jake Ward, Executive Director of the Application Developers Alliance (ADA), who provides valuable advice for companies and marketers developing a mobile app for the first time. In his view it is important to bake monetization into your app design early on, but real success depends on the determination to build an […]

Gotta Mobilize Tells How You HAVE To Mobilize
Air Date: February 18, 2015

0 With mobile is growing faster than all other digital advertising formats in the U.S.— and spending to top nearly 42 billion dollars in 2018 — the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after […]

Mobile Shopping: How Retail Can Enhance The Experience By Increasing The Convenience
Air Date: February 11, 2015

2 Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 — a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs […]

How To Orchestrate ALL Mobile Channels To Boost Customer Engagement
Air Date: February 4, 2015

0 Mobile presents marketers with a clear opportunity to reach and engage consumers at the all-important ‘mobile moment’ of decision. Peggy Anne Salz and Shahab Zagari welcome Rob Hammond, Senior Sales Executive Director of Syniverse Enterprise Mobility Solutions,  to the show to share how marketers can leverage mobile to increase loyalty and drive action through […]

Where Does Accurate Location Data Fit Into Your Marketing Strategy
Air Date: January 28, 2015

0 Location marketing, proximity marketing geofencing, geconquesting, and Data-driven geolocation notifications, To help us understand where accurate location data fits into your marketing strategy Peggy Anne Salz and Shahab Zargari welcome Loren Hillberg, president and general manager of Thinknear – a leading provider of location-based platform services with a strong emphasis on delivering highly targeted mobile advertising. […]

Top CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More
Air Date: January 21, 2015

0 Discussing Top CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More with Bryan Rasch, the Chief Digital Officer at GMR.  Bryan talks with Peggy Anne Salz and Shahab Zargari about  all the amazing innovation that came about during CES. Podcast: Play in new window | Download (Duration: 35:13 — 32.2MB)

App and Customer Engagement with Steve Gershik
Air Date: January 14, 2015

0 Peggy Anne Salz and Shahab Zargari discuss App and Customer Engagement  with Steve Gershik, chief marketing officer of Swrve, a company focused on marketing automation. Podcast: Play in new window | Download (Duration: 33:05 — 45.4MB)

Mobile in 2015 – How to Tell the Brand Story and Keep Customers
Air Date: January 7, 2015

0 Discussion of Mobile in 2015 – How to Tell the Brand Story and Keep Customers as Peggy Anne Salz and Shahab Zargari talk with Paul Berney, Managing Partner EMEA and Co-Founder of mCordis with over 10 years of experience in mobile marketing.. Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB)

iBeacons, In-Door Mobile Marketing, Native Ads and App Monetization
Air Date: December 31, 2014

0 Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones.  Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s […]

Mobile Tracking and Measurement Tools
Air Date: December 24, 2014

0 Mahak Sharma, Head of Business Development, Americas for inMobi is back for our Apponomics and Apps segment to disucs tools for Mobile Tracking and Measurement, plus Mahak discusses the interest in tracking device across multiple platforms and is there an interest by compnies to act on it. Podcast: Play in new window | Download (Duration: […]