New Episodes Air wednesday 3 pm Eastern Time

About Mobile Presence

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Latest Show Episodes & Updates

Navigating the Mobile Ecosystem
Air Date: April 15, 2015

0 The mobile ecosystem can be daunting, there are a lot of players and connections to understand, you need someone to help you navigate that. Caroline Lewko, Founder and CEO from WIP Factory, talks to Peggy Anne Salz and Shahab Zargari about open innovation, the issues and opportunities around wearables and more. Podcast: Play in new window | […]

Sillicon Valley Mentor Heather Wilde on Where App Development is Now
Air Date: April 8, 2015

0 Starting off working with Evernote CEO in Boston, and then making her way to Silicon Valley, Heather Wilde has been a part of some of the most important start up revolutions of the past two decades. She discusses why it was important for her to move to Downtown Las Vegas from Silicon Valley as […]

ResponsiveAds: ‘Stretch’ Your HTML5 Ad Creative to Enhance The Customer Experience
Air Date: April 1, 2015

2 It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making HTML5 display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time(!) — to hear more about how […]

Using Social Media Marketing To Get Massive Mileage Out Of Your Events
Air Date: March 25, 2015

1 Whether you’re organizing a networking event with hundreds of industry professionals or extending your brand marketing to a music festival with thousands of fans, a smart and creative approach to social media marketing can help you deepen engagement with your audience before — and after — your event. From his headquarters in Las Vegas, […]

AppTweak Brings App Store Optimization To The Masses
Air Date: March 18, 2015

1 App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you […]

Your Mobile App Defines The Customer Journey, So Learn From The Data
Air Date: March 11, 2015

0 It used to be the difficulty for marketers revolved around finding ways to deliver branded, rich experiences and apps that bring customers into their premises, or simply encourage ongoing engagement. Fast forward, and the main challenge is integrating data from your mobile app users back to have a detailed view of the consumer and […]

How (and Why) To Optimize For Mobile-Savvy Customers
Air Date: March 4, 2015

0 Delivering your customers a great experience on mobile doesn’t necessarily require you to invest in an all-singing, all-dancing mobile app. In many cases, a mobile website is the right approach (and will spare you a lot of expense and effort in the process). Our hosts, Peggy Anne Salz and Shahab Zargari, welcome back award-winning […]

Application Developers Alliance: Build Apps For Your Audience
Air Date: February 25, 2015

0 Our hosts welcome Jake Ward, Executive Director of the Application Developers Alliance (ADA), who provides valuable advice for companies and marketers developing a mobile app for the first time. In his view it is important to bake monetization into your app design early on, but real success depends on the determination to build an […]

Gotta Mobilize Tells How You HAVE To Mobilize
Air Date: February 18, 2015

0 With mobile is growing faster than all other digital advertising formats in the U.S.— and spending to top nearly 42 billion dollars in 2018 — the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after […]

Mobile Shopping: How Retail Can Enhance The Experience By Increasing The Convenience
Air Date: February 11, 2015

2 Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 — a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs […]