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About Mobile Presence

Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.

Latest Show Episodes & Updates

Pollen VC: More App Developers Making More Money — You Can Too
Air Date: June 24, 2015

0 Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow […]

Learning From Zappos To Craft Effective Brand Stories With Attitude
Air Date: June 11, 2015

0 Aziz Bawany, Zappos Social Media Lead, draws from his social media successes and failures to provide advice you can follow to create compelling stories with attitude and appeal. He also shares how his company, an online clothing and shoes retailer that Amazon snapped up for $1.2 billion dollar, embraces the opportunities on mainstream social […]

Giftgaming: Helping Brands Surprise Their Customers And Boost Loyalty
Air Date: June 4, 2015

0 Nick Hatter tells us about his startup Giftgaming and explains why his platform — which empowers brands and publishers to surprise users with perks (such as coupons or power-ups) — can boost engagement, spending and ‘brand love’. Giftgaming, which is gaining serious traction among marketers and app makers alike, automates spontaneous gifting throughout the […]

Why Marketers Need To Think More Like Newsrooms
Air Date: May 27, 2015

0 Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a  ‘newsroom’ to publish, produce and share dazzling brand stories. As Martin puts it: “These days it’s not enough […]

Priori Data: Turning App Data Into Powerful Business Intel
Air Date: May 20, 2015

0 Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick […]

adsquare: Why Location Context Powers Better Programmatic Advertising
Air Date: May 13, 2015

0 Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his […]

Cool New Tools To Turn Busy Marketers Into Thought Leaders
Air Date: May 6, 2015

0 Busy marketers and managers are badly in need of tools that will allow them to share their thinking on hot topics via blogs and posts, content that will allow them (and their companies) to generate leads and build reputation. The bottleneck is clearly time, not interest. We catch up with Tom Elgar, Co-founder of […]

Mobile Apps and Apponomics
Air Date: April 22, 2015

0 Its once again our monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, as Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma — Head of Business Development, Americas for InMobi.

Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand
Air Date: April 15, 2015

0 Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz […]

ROCeteer Heather Wilde: Straight Talk About Mobile Apps And Opportunities
Air Date: April 8, 2015

0 Heather Wilde’s life journey, which has allowed her to shape Evernote and mentor amazing tech and mobile startups, has allowed her to develop a rare array of organizational and strategic skills and inspired her to make the move from Silicon Valley to Las Vegas. Heather joins our host Shahab Zargari in a candid discussion […]