Valuable Insights into the Google Display Network
June 6, 2011 by Daron Babin
Filed under 1
Display Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.
Topic targeting allows you to serve ads based upon a topic – no keywords or placements are required. Choosing just a topic can bring in more inventory that most companies can handle (and convert). This feature only works across the Google display network.
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