Quality Score in High Resolution

August 1, 2011 by Daron Babin  
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Brad speaks to paid search expert Craig Danuloff, author of the book Quality Score in High Resolution, which offers details, explanations, and insights into the calculation, application, and management of quality score.

Ecommerce Management and Tactics

March 14, 2011 by Daron Babin  
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Lisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a store owner and PPC manager for ecommerce sites.She joins Brad to discuss Ecommerce tactics including Bidding, Organizing, Product extensions, Conversion assists, Funnels, Tips And more.