Brad talks Analyzing the Evolving Google Display Network with renowned PPC Online Advertising author, speaker and expert David Szetela. They discuss keyword level data in display impressions, ad positions, placement targeting, value tracker and the changes in reporting.
Display Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.
Topic targeting allows you to serve ads based upon a topic â€“ no keywords or placements are required. Choosing just a topic can bring in more inventory that most companies can handle (and convert). This feature only works across the Google display network.