Latest Show Episodes & UpdatesAdWords Keyword Structures with Mike Nelson
Air Date: June 4, 2012
Brad discusses AdWords Keyword Structures with Mike Nelson, Senior SEM Manager at PPC Associates. They talk about Importance of account structure, major considerations when creating a structure, the paid search auction with regards to multiple matching keywords and more.
Air Date: May 14, 2012
Brad discusses Local Marketing with Local Search & Web Consultant Mike Blumenthal. They discuss Google places, How local companies should build their web presence, The top things local companies should do to success and AdWords Express vs AdWords.
Air Date: April 2, 2012
Should you use a bid management system, the differences between bid management and excel bidding, the perfect bid management system, how often you should change bids and what bid management doesnt do. That and more with Quality Scores CEO James Zolman.
Air Date: March 28, 2012
Brad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.
Air Date: February 6, 2012
We learn how to track phone calls with David Szetela, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.
Air Date: January 9, 2012
Content Marketing connects authentic experts with customers who need their services and advice. Brad discusses Content Marketing Solutions with the President at Venture Marketing and the Chief Marketing Advisor at Mercantec, John Fox.
Air Date: December 5, 2011
Brad discusses Using Ad Copy Testing and Multiple Ads with Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model. He explains how a set of ads can outperform the best ad in an ad group.
Air Date: November 7, 2011
Learn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR impacts and much more.
Air Date: October 4, 2011
Brad speaks to PPC Specialst Chad Summerhill about AdWords Search Query Data and Workflow, how to find your search query data, how to block queries, query tools, and much more.
Air Date: September 13, 2011
Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.