Breaking Down Google Adwords Enhanced Campaigns and segmentation from a geographic, mobile, and display perspective with Melissa Mackey, Search Supervisor at gyro and author of the Searching Beyond the Paid blog.
Topic Targeting, Using Pinterest for Targeting and Other Ways of Targeting Besides Keywords as Brad continues his discussion with with renowned PPC Online Advertising author, speaker and expert David Szetela.
Brad talks Analyzing the Evolving Google Display Network with renowned PPC Online Advertising author, speaker and expert David Szetela. They discuss keyword level data in display impressions, ad positions, placement targeting, value tracker and the changes in reporting.
Managing Paid Search Accounts In-House to maintain project management and a strong client-consultant relationship as Brad speaks with in-house SEO/PPC/PR/Social professional, Purna Virji,the Online Marketing Manager for Stroll.
Talking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization, and some useful hints and tips to convert your traffic.
Learn How to Audit Your PPC Account with Joe Kerschbaum, the VP of Clix Marketing. Brad discusses with Joe about the 10-Minute PPC Account Audit.
Discussing Google Product Search Changes – Everything You Need to Know as Brad speaks to with Rimm Kaufman Group Vice President of PPC Matthew Mierzejewski and Product Manager for Comparison Shopping Engines and Feeds Todd Bowman.
They discuss the transition of Google Shopping to a paid inclusion system, PLA Optimization
SERP changes, other comparison shopping engines and words of wisdom for shopping optimization.
Learn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler. If you are not sure what to do with your Facebook landing pages and goals, then tune in.
Brad discusses AdWords Keyword Structures with Mike Nelson, Senior SEM Manager at PPC Associates. They talk about Importance of account structure, major considerations when creating a structure, the paid search auction with regards to multiple matching keywords and more.
Brad discusses Local Marketing with Local Search and Web Consultant Mike Blumenthal. They discuss Google places, How local companies should build their web presence, The top things local companies should do to success and AdWords Express vs AdWords.