Bing Rollout of Bid Modifiers: How to Plan For The Rollout

July 7, 2014 by  
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Recently Bing announced they are going to roll out  bid modifiers for devices such as AdWords hash removal devices.

With this  compatibility with AdWords enhanced campaigns,  will enable advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting. 

Brad discusses  the changes with returning guest, gyro Search Supervisor Melissa Mackey.

How You Should Be Doing Competitve Analysis and Competitive Intellgience with Mike Colella

June 2, 2014 by  
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How You Should Be Doing  Competitve Analysis and Competitive Intellgience as Mike Colella,  founder of Adbeat, who talks to Brad about using competitive intelligence in advertising as an advantage for your startup or internet business. 

Getting Strategic With You, The Client and The Search Engine

May 5, 2014 by  
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Getting Strategic With You, The Client and The Search Engine or Marketing Channel as Brad continues his conversation with Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords.

Entertaining and Educational PPC Stories with Matt Van Wagner

April 8, 2014 by  
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Brad welcomes Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords. They discuss cause marketing, how to make a profit and yet still do good for the world, dealing with feature creep and scope issues, how to fire a client and still end up on good terms and more.

More Retargeting and Remarketing for ROI

March 3, 2014 by  
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More Retargeting and Remarketing for ROI as Ox Optimal founder Rob Sieracki and analyst Nick Morgan are back discussing ways of using remarketing to get a return on your overall investment from your spend.

Retargeting and Remarketing for ROI Part 1

February 3, 2014 by  
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Retargeting and Remarketing for ROI as Ox Optimal founder Rob Sieracki and analyst Nick Morgan discuss ways of using remarketing to get a return on your overall investment from your spend.

Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys

January 6, 2014 by  
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Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys, Former Google Adwords Evangelist, Founder of Top Tier Marketing and Optmyzr. Fred helps clarify the changes and give some solid advice on working with quality score.

Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with Lisa Raehsler

December 2, 2013 by  
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Mobile Advertising Best Practices, including mobile PPC and what are some of the advantages to using BingAds as we hear from the founder and principal strategist at Big Click Co. Lisa Raehsler.

Google AdWords Flexible Bid Strategies with John Lee

November 4, 2013 by  
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Talking AdWords Flexible Bid Strategies as Brad digs deep into the best practices on flexible bidding as well as overall thoughts on managing bids with Google  with John Lee (Managing Director at Clix Marketing). They discuss these various options, pitfalls, and advantages.

Adapting to the Overhaul of Google Adwords Enhanced Campaigns

October 7, 2013 by  
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Adapting to the Overhaul of Google Adwords Enhanced Campaigns as Brad Geddes welcomes back Melissa Mackey from gyro to discuss the re-launch.