Exploring the Possibilities of Personal Branding with Mel Carson

October 20, 2014 by  
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Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. Brad welcomes back Mel Carson to Exploring the Possibilities of Personal Branding.

Personal Branding with Mel Carson

October 6, 2014 by  
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Talking Personal Branding as Brad speaks with Former Microsoft Advertising Evangelist Mel Carson. Mel left Microsoft in 2012 to start Delightful Communications, which helps businesses and executives successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.

What You Need to Know to Get Started with RLSAs

September 22, 2014 by  
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Discover What You Need to Know to Get Started with RLSAs as Brad continues his conversation with Rebekah Schelfhout, the Group Head of Search, and Alistair Dent, the Director of Paid Media, from Periscopix.

Retargeting and Remarketing Lists for Search Ads (RLSA)

September 8, 2014 by  
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Talking Retargeting and Remarketing Lists for Search Ads (RLSA) as Brad speaks with Alistair Dent, the Director of Paid Media at Periscopix and Rebekah Schelfhout, the Group Head of Search at Periscopix.

Growing The Paid Search Community and Engaging Influencers

August 18, 2014 by  
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Growing The Paid Search Community and Engaging Influencers as Brad continues his conversation with Matthew Umbro, the Founder of PPCChat. Matthew discusses how he has worked to bring the paid search community together and how those same people helped him in his cause.

Social Networking with the Paid Search Industry Examined

August 4, 2014 by  
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Social Networking with the Paid Search Industry is examined with Matthew Umbro, the Founder of PPCChat. PPCChat is a weekly Twitter chat that brings together PPC specialists and online marketers across the world.

Bing Rollout of Bid Modifiers: How to Plan For The Rollout

July 7, 2014 by  
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Recently Bing announced they are going to roll out  bid modifiers for devices such as AdWords hash removal devices.

With this  compatibility with AdWords enhanced campaigns,  will enable advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting. 

Brad discusses  the changes with returning guest, gyro Search Supervisor Melissa Mackey.

How You Should Be Doing Competitve Analysis and Competitive Intellgience with Mike Colella

June 2, 2014 by  
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How You Should Be Doing  Competitve Analysis and Competitive Intellgience as Mike Colella,  founder of Adbeat, who talks to Brad about using competitive intelligence in advertising as an advantage for your startup or internet business. 

Getting Strategic With You, The Client and The Search Engine

May 5, 2014 by  
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Getting Strategic With You, The Client and The Search Engine or Marketing Channel as Brad continues his conversation with Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords.

Entertaining and Educational PPC Stories with Matt Van Wagner

April 8, 2014 by  
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Brad welcomes Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords. They discuss cause marketing, how to make a profit and yet still do good for the world, dealing with feature creep and scope issues, how to fire a client and still end up on good terms and more.