Glenn discusses Marketing in the Insurance Sector with the SVP, Marketing, e-Business and Direct Marketing of Allstate, Bob Wasserman. Bob works with business leaders in developing Allstates overarching e-Business strategy while interacting with consumers and customers through social media, e-commerce and mobile technologies; and identify new online revenue streams.
Glenn discusses Social Media for Food Retailers with the Senior Social Media Program Manager at Whole Foods Market, Natanya Anderson.
Talking Social Media for B2B as Glenn speaks with the author of The New Influencers: A Marketers Guide to the New Social Media, Paul Gillin.
Glenn discusses Trends in Social Media with guest Shashi Bellamkonda, Senior Director of Social Media at Network Solutions, or otherwise known to many as the Social Media Swami.
Glenn discusses Social Marketing and Business Impact with Kerry Lange, the Director of Social Marketing at Yahoo! She discusses their philosophy on how Yahoo utilizes social media for brand reputation and user engagement.
IBM E-Relationship and Brand Building Discussion with Todd Turbo Watson, the Social Media and Search Marketing Manager for IBM Software.
Larry interviews Brian Kenny, CMCO of Harvard Biz School about the state of social media and how he is bridging the functional gap with Social Media at Harvard.
The Mirror Test with Jeffrey Hayzlett, as in the name of the best selling book that asks Is Your Business Really Breathing. Larry speaks with the Social Media and Marketing Expert and Kodaks former Chief Marketing Officer.
Larry speaks with Scott Monty, the head of social media for Ford Motor Company, who fills us in on their social media marketing strategy.
Larry discusses Managing Social Media Engagement with Rick Wion, the newly appointed Vice President of Interactive Media Director of Social Media for McDonalds.