Marketing in the Insurance Sector with Bob Wasserman
November 27, 2012 by Daron Babin
Filed under Episodes
Glenn discusses Marketing in the Insurance Sector with the SVP, Marketing, e-Business and Direct Marketing of Allstate, Bob Wasserman. Bob works with business leaders in developing Allstates overarching e-Business strategy while interacting with consumers and customers through social media, e-commerce and mobile technologies; and identify new online revenue streams.
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Social Media for Food Retailers with Natanya Anderson
July 24, 2012 by Daron Babin
Filed under Episodes
Glenn discusses Social Media for Food Retailers with the Senior Social Media Program Manager at Whole Foods Market, Natanya Anderson.
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Social Media for B2B with Paul Gillin
June 19, 2012 by Daron Babin
Filed under Episodes
Talking Social Media for B2B as Glenn speaks with the author of The New Influencers: A Marketers Guide to the New Social Media, Paul Gillin.
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Trends in Social Media with Shashi Bellamkonda
June 6, 2012 by Daron Babin
Filed under Episodes
Glenn discusses Trends in Social Media with guest Shashi Bellamkonda, Senior Director of Social Media at Network Solutions, or otherwise known to many as the Social Media Swami.
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Social Marketing and Business Impact with Kerry Lange
November 15, 2011 by Daron Babin
Filed under Episodes
Glenn discusses Social Marketing and Business Impact with Kerry Lange, the Director of Social Marketing at Yahoo! She discusses their philosophy on how Yahoo utilizes social media for brand reputation and user engagement.
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IBM E-Relationship and Brand Building with Todd Turbo Watson
October 4, 2011 by Daron Babin
Filed under Episodes
IBM E-Relationship and Brand Building Discussion with Todd Turbo Watson, the Social Media and Search Marketing Manager for IBM Software.
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Social Media for Educational Institutions with Brian Kenny
January 4, 2011 by Daron Babin
Filed under Episodes
Larry interviews Brian Kenny, CMCO of Harvard Biz School about the state of social media and how he is bridging the functional gap with Social Media at Harvard.
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The Mirror Test with Jeffrey Hayzlett
October 20, 2010 by Daron Babin
Filed under Episodes
The Mirror Test with Jeffrey Hayzlett, as in the name of the best selling book that asks Is Your Business Really Breathing. Larry speaks with the Social Media and Marketing Expert and Kodaks former Chief Marketing Officer.
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Ford Motor Company Social Media Strategy
September 21, 2010 by Daron Babin
Filed under Episodes
Larry speaks with Scott Monty, the head of social media for Ford Motor Company, who fills us in on their social media marketing strategy.
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Managing Social Media Engagement with Rick Wion
September 8, 2010 by Daron Babin
Filed under Episodes
Larry discusses Managing Social Media Engagement with Rick Wion, the newly appointed Vice President of Interactive Media Director of Social Media for McDonalds.
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