Marketing in the Insurance Sector with Bob Wasserman

November 27, 2012 by  
Filed under Episodes

Glenn discusses Marketing in the Insurance Sector with the SVP, Marketing, e-Business and Direct Marketing of Allstate, Bob Wasserman. Bob works with business leaders in developing Allstates overarching e-Business strategy while interacting with consumers and customers through social media, e-commerce and mobile technologies; and identify new online revenue streams.

Social Media for Food Retailers with Natanya Anderson

July 24, 2012 by  
Filed under Episodes

Glenn discusses Social Media for Food Retailers with the Senior Social Media Program Manager at Whole Foods Market, Natanya Anderson.

Social Media for B2B with Paul Gillin

June 19, 2012 by  
Filed under Episodes

Talking Social Media for B2B as Glenn speaks with the author of The New Influencers: A Marketers Guide to the New Social Media, Paul Gillin.

Trends in Social Media with Shashi Bellamkonda

June 6, 2012 by  
Filed under Episodes

Glenn discusses Trends in Social Media with guest Shashi Bellamkonda, Senior Director of Social Media at Network Solutions, or otherwise known to many as the Social Media Swami.

Social Marketing and Business Impact with Kerry Lange

November 15, 2011 by  
Filed under Episodes

Glenn discusses Social Marketing and Business Impact with Kerry Lange, the Director of Social Marketing at Yahoo! She discusses their philosophy on how Yahoo utilizes social media for brand reputation and user engagement.

IBM E-Relationship and Brand Building with Todd Turbo Watson

October 4, 2011 by  
Filed under Episodes

IBM E-Relationship and Brand Building Discussion with Todd Turbo Watson, the Social Media and Search Marketing Manager for IBM Software.

Social Media for Educational Institutions with Brian Kenny

January 4, 2011 by  
Filed under Episodes

Larry interviews Brian Kenny, CMCO of Harvard Biz School about the state of social media and how he is bridging the functional gap with Social Media at Harvard.

The Mirror Test with Jeffrey Hayzlett

October 20, 2010 by  
Filed under Episodes

The Mirror Test with Jeffrey Hayzlett, as in the name of the best selling book that asks Is Your Business Really Breathing. Larry speaks with the Social Media and Marketing Expert and Kodaks former Chief Marketing Officer.

Ford Motor Company Social Media Strategy

September 21, 2010 by  
Filed under Episodes

Larry speaks with Scott Monty, the head of social media for Ford Motor Company, who fills us in on their social media marketing strategy.

Managing Social Media Engagement with Rick Wion

September 8, 2010 by  
Filed under Episodes

Larry discusses Managing Social Media Engagement with Rick Wion, the newly appointed Vice President of Interactive Media Director of Social Media for McDonalds.

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