Social Marketing and Business Impact with Kerry Lange
November 15, 2011 by Daron Babin
Filed under Episodes
Glenn discusses Social Marketing and Business Impact with Kerry Lange, the Director of Social Marketing at Yahoo! She discusses their philosophy on how Yahoo utilizes social media for brand reputation and user engagement.
Podcast: Play in new window | Download
IBM E-Relationship and Brand Building with Todd Turbo Watson
October 4, 2011 by Daron Babin
Filed under Episodes
IBM E-Relationship and Brand Building Discussion with Todd Turbo Watson, the Social Media and Search Marketing Manager for IBM Software.
Podcast: Play in new window | Download
Social Media for Educational Institutions with Brian Kenny
January 4, 2011 by Daron Babin
Filed under Episodes
Larry interviews Brian Kenny, CMCO of Harvard Biz School about the state of social media and how he is bridging the functional gap with Social Media at Harvard.
Podcast: Play in new window | Download
The Mirror Test with Jeffrey Hayzlett
October 20, 2010 by Daron Babin
Filed under Episodes
The Mirror Test with Jeffrey Hayzlett, as in the name of the best selling book that asks Is Your Business Really Breathing. Larry speaks with the Social Media and Marketing Expert and Kodaks former Chief Marketing Officer.
Podcast: Play in new window | Download
Ford Motor Company Social Media Strategy
September 21, 2010 by Daron Babin
Filed under Episodes
Larry speaks with Scott Monty, the head of social media for Ford Motor Company, who fills us in on their social media marketing strategy.
Podcast: Play in new window | Download
Managing Social Media Engagement with Rick Wion
September 8, 2010 by Daron Babin
Filed under Episodes
Larry discusses Managing Social Media Engagement with Rick Wion, the newly appointed Vice President of Interactive Media Director of Social Media for McDonalds.
Podcast: Play in new window | Download
Online Collaboration and Organization with Clay Shirky
July 13, 2010 by Daron Babin
Filed under Episodes
Clay Shirky, author of Here Comes Everybody, discusses online collaboration and organization, including social media usage on mobile devices and changes in organizational structure.
Podcast: Play in new window | Download
Marketing Innovation
August 18, 2009 by Daron Babin
Filed under Episodes
Marketing Innovation with Denise Shiffman, founder and CEO of Venture Essentials and the Author of The Age of Engage. She gives her insight on social media marketing strategies.
Podcast: Play in new window | Download
Social Media Adoption with Dr. Nora Barnes
June 9, 2009 by Daron Babin
Filed under Episodes
Larry discusses Social Media Adoption with Dr. Nora Barnes, Chancellor Professor of Marketing at UMass Dartmouth. She discusses how companies are incorporating social media and what is the future of social media after Twitter.
Podcast: Play in new window | Download
Health Industry Engagement in Social Media with Charlie Baker
May 19, 2009 by Daron Babin
Filed under Episodes
Charlie Baker, President and CEO of Harvard Pilgrim Health Care discusses the future of health plans, plus he discusses how the health industry is engaging with the advent of social media the social web.
Podcast: Play in new window | Download
