Marketing Innovation
Marketing Innovation with Denise Shiffman, founder and CEO of Venture Essentials and the Author of The Age of Engage. She gives her insight on social media marketing strategies.
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Social Media Adoption with Dr. Nora Barnes
Larry discusses Social Media Adoption with Dr. Nora Barnes, Chancellor Professor of Marketing at UMass Dartmouth. She discusses how companies are incorporating social media and what is the future of social media after Twitter.
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Health Industry Engagement in Social Media with Charlie Baker
Charlie Baker, President and CEO of Harvard Pilgrim Health Care discusses the future of health plans, plus he discusses how the health industry is engaging with the advent of social media the social web.
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Social Media and Biotechnology with Bo Piela
Bo Piela, director of corporate communications for biotechnology company Genzyme Corporation discusses the future of Social Media and Biotechnology, and how his company is incorporating social media into their communications.
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Analyzing Social Media with Josh Bernoff
Josh Bernoff of Forrester Research discusses his contribution to a new book that analyzes social media called Groundswell, winning in a world transformed by social technologies
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Social Media and Marketing in Corporate with Christopher Barger
Christopher Barger ,head of global communications & technology at General Motors, discusses how GM uses social media and marketing in the corporate communications environment.
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Interactive Marketing and New Media with George Bell
General Catalyst George Bell discusses the future of interactive marketing and new media and how video is at the forefront of the social media movement.
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