Marketing and Media with Rishad Tobaccowala
May 13, 2008 by Daron Babin
Filed under Episodes
Marketing Innovator Rishad Tobaccowala discusses marketing and media and why American companies still spend heavily on television advertising, plus using traditional and online advertising in order to monetize content, and also he offers his take on the future of mobile marketing.
Podcast: Play in new window | Download
Internet Advertising Search and Marketing with Seb Bishop
May 6, 2008 by Daron Babin
Filed under Episodes
Seb Bishop discusses, the future of Internet Advertising, Search and Marketing and how his company Miva is trying to go into a different direction as pay per click network, plus he gives his take on the consolidation of the internet marketplace.
Podcast: Play in new window | Download
Social Media and Marketing in Corporate with Christopher Barger
April 15, 2008 by Daron Babin
Filed under Episodes
Christopher Barger ,head of global communications & technology at General Motors, discusses how GM uses social media and marketing in the corporate communications environment.
Podcast: Play in new window | Download
