Talking Weather Data’s Impact on Advertising as Glenn speaks with Vikram Somaya, the General Manager of WeatherFX at The Weather Company. WeatherFX allows advertisers the ability to target ads based on weather.
Larry discusses Rich Media Advertising on Mobile Devices with Chhavi Upadhyay, COO and Co-founder of Vdopia Inc.,the fastest growing, venture-funded video and mobile advertising technology.
Publishing veteran Jack Myers discusses his work in B2B and consumer insights with Interactive media, marketing, entertainment and advertising and television.
Plus we learn about the publications produced by his company Myers publishing including his daily the JackMyers Media Business Report and his book Virtual Worlds: Rewiring Your Emotional Future.
Marketing Innovator Rishad Tobaccowala discusses marketing and media and why American companies still spend heavily on television advertising, plus using traditional and online advertising in order to monetize content, and also he offers his take on the future of mobile marketing.