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B2B Interactive Media with Jack Myers

June 10, 2008 by admin
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Publishing veteran Jack Myers discusses his work in B2B and consumer insights with Interactive media, marketing, entertainment and advertising and television.

Plus we learn about the publications produced by his company Myers publishing including his daily the JackMyers Media Business Report and his book Virtual Worlds: Rewiring Your Emotional Future.

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Tags: advertising, B2B, book, consumer, entertainment, Interactive media media, JackMyers Media Business Report, marketing, television, Virtual Worlds: Rewiring Your Emotional Future

Marketing and Media with Rishad Tobaccowala

May 13, 2008 by admin
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Marketing Innovator Rishad Tobaccowala discusses marketing and media and why American companies still spend heavily on television advertising, plus using traditional and online advertising in order to monetize content, and also he offers his take on the future of mobile marketing.

Podcast: Play in new window | Download

Tags: advertising, content, marketing, Marketing Innovator, media, Mobile marketing, monetize, online, television advertising, traditional

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