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New Episodes Air tuesday 12 pm Eastern Time

About Market Edge with Glenn Engler

Get ready to hear the perspectives on social media and digital marketing, that will help you gain insight into the unique opportunities and challenges facing marketers and thought leaders today. Host Glenn Engler is a Fortune 500 industry figure and has worked in the marketing and communications world for more than 25 years.

Latest Show Episodes & Updates

Rich Media Advertising on Mobile Devices with Chhavi Upadhyay
Air Date: February 1, 2011

Larry discusses Rich Media Advertising on Mobile Devices with Chhavi Upadhyay, COO and Co-founder of Vdopia Inc.,the fastest growing, venture-funded video and mobile advertising technology.



Social Media for Educational Institutions with Brian Kenny
Air Date: January 4, 2011

Larry interviews Brian Kenny, CMCO of Harvard Biz School about the state of social media and how he is bridging the functional gap with Social Media at Harvard.



The Mirror Test with Jeffrey Hayzlett
Air Date: October 20, 2010

The Mirror Test with Jeffrey Hayzlett, as in the name of the best selling book that asks Is Your Business Really Breathing. Larry speaks with the Social Media and Marketing Expert and Kodaks former Chief Marketing Officer.



Search Term Research with Bill Tancer
Air Date: October 5, 2010

Talking Search Marketing and Search Term Research as Larry welcomes Bill Tancer, General Manager for Global Research at Hitwise and the worlds preeminent expert on online behavior.



Ford Motor Company Social Media Strategy
Air Date: September 21, 2010

Larry speaks with Scott Monty, the head of social media for Ford Motor Company, who fills us in on their social media marketing strategy.



Managing Social Media Engagement with Rick Wion
Air Date: September 8, 2010

Larry discusses Managing Social Media Engagement with Rick Wion, the newly appointed Vice President of Interactive Media Director of Social Media for McDonalds.



Digital Evidence Analytics with Elizabeth Charnock
Air Date: August 24, 2010

Elizabeth Charnock is the CEO and founder of Cataphora, a pioneer in the rapidly growing field of digital evidence analytics. She discusses the concept of The Digital You and What You Must Do to Optimize Your Professional Digital Presence.



Open Innovation with Dwayne Spradlin
Air Date: August 10, 2010

Larry discusses Open Innovation with Dwayne Spradlin, the President and Chief Executive Officer of InnoCentive, Inc, a company which takes research and development problems in a broad range of domains such as engineering, computer science, math, chemistry, life sciences, physical sciences and business and frames them as “challenge problems” for anyone to solve them.



Online Collaboration and Organization with Clay Shirky
Air Date: July 13, 2010

Clay Shirky, author of Here Comes Everybody, discusses online collaboration and organization, including social media usage on mobile devices and changes in organizational structure.



Vendor Relationship Management with Doc Searls
Air Date: June 29, 2010

Larry Weber is joined by Doc Searls, a fellow with Harvards Berkman Center. They discuss many subtopics, including the impact of social media on the vendor relationship and misconceptions corporate leaders place on their customers.