Market Edge with Larry Weber

Building Influence and Online Relationships with Chris Brogan

admin — Tue, 02 Feb 2010 15:01:12 +0000

Chris Brogan, President of New Marketing Labs and co-author of the New York Times and Wall Street Journal bestselling book Trust Agents, discusses Building Influence and Online Relationships.

Future of Global Marketing with John Stephans

admin — Tue, 15 Dec 2009 21:28:49 +0000

Larry discusses the future of global marketing with John Stephans. VP/Dir Marketing & Strategic Planning for Ocean Spray International, plus a discussion on paid media and traditional advertising trends going into 2010.

Future of Branding with Dan Schawbel

admin — Wed, 18 Nov 2009 04:07:08 +0000

Discussing the Future of Branding with publisher, journalist, reporter and PR specialist Dan Schawbel, author of the Personal Branding Blog.

Digital Technology and Business with John Sviokla

admin — Tue, 22 Sep 2009 23:43:51 +0000

John Sviokla is vice chairman of Diamond Management & Technology Consultants, and he discusses the future of Digital Technology and Business.

Marketing Innovation

admin — Tue, 18 Aug 2009 23:22:36 +0000

Marketing Innovation with Denise Shiffman, founder and CEO of Venture Essentials and the Author of The Age of Engage. She gives her insight on social media marketing strategies.

Healthcare and Digital Marketing with Jong Lee

admin — Tue, 04 Aug 2009 16:25:17 +0000

Jong Lee of ConforMIS discusses how PR is more important than advertising in communicating with surgeons.He also talks about how all health companies should have digital strategy.

Vertical Marketing with Bonita Stewart

admin — Tue, 21 Jul 2009 16:18:09 +0000

Bonita Stewart, director of US Sales at Google,who handles specifically automotive, financial services, media, entertainment and travel, discusses vertical marketing and tell us about Google’s sales platform.

Future of Entrepreneurship with Mike Hirshland

admin — Tue, 07 Jul 2009 19:13:53 +0000

Michael Hirshland, General Partner, Polaris Venture Partners discusses the future of entrepreneurship, including information on companies building micro-segmented communities, raising capital and the emergence of new platform businesses.

Future of Financial Services with Linda Gridley

admin — Tue, 23 Jun 2009 21:38:02 +0000

The Future of Financial Services are discussed with Linda Gridley, CEO of investment firm Gridley & Co. They discuss the future of financing in the marketing and media sector.

Social Media Adoption with Dr. Nora Barnes

admin — Wed, 10 Jun 2009 00:20:39 +0000

Larry discusses Social Media Adoption with Dr. Nora Barnes, Chancellor Professor of Marketing at UMass Dartmouth. She discusses how companies are incorporating social media and what is the future of social media after Twitter.

Health Industry Engagement in Social Media with Charlie Baker

admin — Tue, 19 May 2009 16:32:04 +0000

Charlie Baker, President and CEO of Harvard Pilgrim Health Care discusses the future of health plans, plus he discusses how the health industry is engaging with the advent of social media the social web.

Digital Book Reading with Steve Haber from Sony

admin — Tue, 05 May 2009 15:32:35 +0000

Larry discusses Digital Book Reading with Steve Haber, the President of Sony’s Digital Reading Division. They discuss the launch of new digital book reader worldwide.

Future of B2B Marketing with Leslie Reiser

admin — Tue, 21 Apr 2009 16:18:05 +0000

Larry interviews IBM’s Leslie Reiser, interactive marketing director, on the future of B2B Marketing, plus she discusses organizing through community building.

Data Mining and Online Advertising with Usama Fayyad

admin — Tue, 07 Apr 2009 18:35:28 +0000

The future of data mining and online advertising with Usama Fayyad, CEO of data strategy firm Open Insights and Board member of personalized advertising company Choicestream.

Citizen Media with Dan Gilmor

admin — Tue, 18 Nov 2008 22:20:50 +0000

Dan Gillmor, professor of Arizona State University, discusses his work for the university center for Citizen Media , plus he tells us about his book called We The Media:Grassroots Journalism by the People, for the People

Global Connectivity with Emily Nagle Green

admin — Tue, 11 Nov 2008 22:25:27 +0000

Emily Nagle Green, President and CEO of Yankee Group, a leading technology and research consulting firm that analyzes the impact of global connectivity on enterprises and consumers.

Trends Based Marketing with Faith Popcorn

admin — Tue, 14 Oct 2008 22:30:10 +0000

Trend Expert Faith Popcorn discusses Trends Based Marketing as she fills us in on her Strategic Trend Based Marketing Consultancy BrainReserve and her marketing to women studies, plus she tells us how to use social media to marketing brands

Social Technology Impact on Companies with Charlene Li

admin — Wed, 08 Oct 2008 03:34:13 +0000

Thought Leader and co author of Groundswell Charlene Li discusses the impact of social technology on the culture and organization of companies , plus the aspects of social technologies that need further development

Global Marketing and Communications with Beth Comstock

admin — Wed, 01 Oct 2008 03:43:04 +0000

General Electric CMO Beth Comstock discusses the future of global marketing and communications plus she gives insight about the kind of struggle that CMOs deal with when it comes to advocating change and developing new marketing plans.

Market Research with Bill Lipner

admin — Wed, 17 Sep 2008 03:50:33 +0000

Discussing Market Research with Bill Lipner, Chairman and CEO of Insight Express, who talks about the future of marketing research and the effectiveness of online and mobile advertising.

Scratch Programming Language with Mitch Resnick

admin — Wed, 03 Sep 2008 03:55:31 +0000

Mitch Resnick, Professor of Learning Research at the MIT Media Lab and head of the Scratch development team introduces us to Scratch, a programming language that makes it easy to create interactive stories, animations, games, music, and art and share them on the Web.

Scratch is designed to enhance the technological fluency of young people, helping them learn to express themselves creatively with new technologies.

Interactive Marketing with Mark Kvamme

admin — Wed, 27 Aug 2008 03:59:15 +0000

Talking Interactive Marketing, and the issues involving television and newspaper advertising with Mark Kvamme, a venture capitalist at Sequoia Capital who focuses on investments in enterprise data management software, consumer media and advertising services.

LinkedIn Founder Reid Hoffman on Social Networking

admin — Wed, 20 Aug 2008 04:08:23 +0000

LinkedIn President and Founder Reid Hoffman discusses the future of social networking, the challenges that social networking companies like LinkedIn faces, and how advancements in the mobile space have affected the social networking industry.

Social Media and Biotechnology with Bo Piela

admin — Wed, 13 Aug 2008 04:11:19 +0000

Bo Piela, director of corporate communications for biotechnology company Genzyme Corporation discusses the future of Social Media and Biotechnology, and how his company is incorporating social media into their communications.

Mobile Advertising & Wireless Technology with Chetan Sharma

admin — Wed, 06 Aug 2008 04:23:10 +0000

Technology and Strategy Consultant Chetan Sharma discusses Mobile Advertising, the topic of his new book called Wireless Broadband Technology: Conflict and Convergence, plus Chetan tells us about the future role of wirelesss carriers as mobile advertising changes.

Future of ECommerce with Mukesh Chatter

admin — Wed, 30 Jul 2008 04:27:45 +0000

NeoSaej president and CEO Mukesh Chatter discusses the future of ecommerce, including his background in telecommunications, plus we learn about MoneyAisle, a next generation online auction marketplace where consumers find great rates on bank CDs and High Yield Savings accounts.

Marketing Technology with David Carlick

admin — Wed, 23 Jul 2008 04:31:55 +0000

David Carlick of Vantage Point Venture Partners discusses marketing technology, media marketing and venture capital, plus he discusses marketing consumers and electronic buyers that communicate more with electonic devices and finally what is the future of the traditional ad agency.

Strategic Design and Innovation with Mark Gauger

admin — Wed, 16 Jul 2008 04:36:02 +0000

Frog Design Chief Development Officer Mark Gauger discusses the impact of innovation and strategic design plus his work in consulting with leading executives, plus his background as a product designer and his career work on the creation of competitive advantage through product development.

Email and Social Networking with Matt Keiser

admin — Wed, 09 Jul 2008 04:39:23 +0000

Larry Weber discusses the evolution of behavioral marketing through email and social networks with Datran Media President and Co-Founder Matt Keiser, who also talks about StormPost 4.0, Datran’s latest email marketing platform which connects clients to customers across multiple inbox touch points.

Social Recommendation with Dan Adler

admin — Wed, 02 Jul 2008 04:44:37 +0000

Talking about the Future of Marketing and Entertainment with Dan Adler, Founder and CEO, Fanista.com, as he tells us about Fanista being a social recommendation site, formated around common interest for purchasing media items, and allows artists and entertainment brands to engage passionate entertainment enthusiasts, prolific entertainment reviewers and creative connectors.

B2B and Technology challenges with Michael Granidetti

admin — Wed, 25 Jun 2008 04:50:41 +0000

Former Virtual Iron Software CMO Michael Grandinetti speaks about B2B and Technology challenges and how his company offers data center virtualization and management solutions for Global 2000 enterprises.

Mobile Marketing and Content with John SanGiovanni

admin — Wed, 18 Jun 2008 04:53:46 +0000

Talking about the future of mobile marketing and mobile content with Zumobi Co founder John SanGiovanni,who tells us about his experience as a wireless strategist and mobile user interface designer.

B2B Interactive Media with Jack Myers

admin — Tue, 10 Jun 2008 05:12:09 +0000

Publishing veteran Jack Myers discusses his work in B2B and consumer insights with Interactive media, marketing, entertainment and advertising and television.

Plus we learn about the publications produced by his company Myers publishing including his daily the JackMyers Media Business Report and his book Virtual Worlds: Rewiring Your Emotional Future.

Impact of Technology Change on Business with George Colony

admin — Tue, 03 Jun 2008 05:15:12 +0000

Forrester Research CEO George Colony discusses impact of Technology Change on Business and how his company changed their executive strategy to become more role based, plus their expansion to India, and more.

George advises CEOs of leading global companies by providing forward-looking and pragmatic analysis on the impact of technology change on business.

Web Content Technology with Paul Sagan

admin — Tue, 27 May 2008 05:21:26 +0000

Akamai CEO Paul Sagan profiles his companys work in web content technology developed so that end users can easily access web content with the help of thousands of servers to deliver 20 percent of content delivered on the web, plus he discuss the evolution of delivering rich media content.

eHarmony History and Success with Greg Waldorf

admin — Tue, 20 May 2008 05:25:39 +0000

eHarmony CEO Greg Waldorf tells us about the success and the history of online relationship site eHarmony started by Doctor Neil Clark Warren, plus we learn how the 29 levels of compatibility were comprised, plus we learn about their marketing campaigns.

Greg Waldorf was the founding investor for relationship service eHarmony. He is a key player for eHarmony and was responsible for assembling most of eHarmony’s executive management team.

Marketing and Media with Rishad Tobaccowala

admin — Tue, 13 May 2008 05:33:35 +0000

Marketing Innovator Rishad Tobaccowala discusses marketing and media and why American companies still spend heavily on television advertising, plus using traditional and online advertising in order to monetize content, and also he offers his take on the future of mobile marketing.

Internet Advertising Search and Marketing with Seb Bishop

admin — Tue, 06 May 2008 05:37:24 +0000

Seb Bishop discusses, the future of Internet Advertising, Search and Marketing and how his company Miva is trying to go into a different direction as pay per click network, plus he gives his take on the consolidation of the internet marketplace.

Publishing on the Web with Jason Pontin

admin — Tue, 29 Apr 2008 05:42:42 +0000

Larry discusses the future of publishing on the web with the Editor in Chief of the MIT Magazine of Innovation called Technology Review, Jason Pontin, about his work with the New York Times and the magazine itself.

Analyzing Social Media with Josh Bernoff

admin — Tue, 22 Apr 2008 05:47:35 +0000

Josh Bernoff of Forrester Research discusses his contribution to a new book that analyzes social media called Groundswell, winning in a world transformed by social technologies

Social Media and Marketing in Corporate with Christopher Barger

admin — Tue, 15 Apr 2008 05:53:36 +0000

Christopher Barger ,head of global communications & technology at General Motors, discusses how GM uses social media and marketing in the corporate communications environment.

US and Global Competitiveness with Deborah Wince-Smith

admin — Tue, 08 Apr 2008 05:58:26 +0000

Deborah Wince-Smith ,head of the U.S. Council on Competitiveness, which brings together leading CEOs, university presidents, and labor leaders to promote growth in productivity , success in global markets, and increasing standard of living.

Future of the Blogosphere with Lisa Stone

admin — Tue, 01 Apr 2008 06:02:18 +0000

Blogher cofounder Lisa Stone ,who leads product development and works across the organization as CEO to advocate for bloggers and partners, speaks on the future of the blogosphere.

Future of Technology and Education with Ioannis Miaoulis

admin — Mon, 24 Mar 2008 06:06:10 +0000

The Head of the Boston Museum of Science Ioannis Miaoulis speaks to Larry on the future of technology and education

Interactive Marketing and New Media with George Bell

admin — Tue, 18 Mar 2008 06:12:58 +0000

General Catalyst George Bell discusses the future of interactive marketing and new media and how video is at the forefront of the social media movement.

World Wide Web Consortium with Steve Bratt

admin — Tue, 11 Mar 2008 06:16:43 +0000

Larry Weber talks to Steve Bratt, CEO of the World Wide Web Consortium, where he handles overall management of Member relations, the W3C Process, the W3C Team, strategic planning, budget, legal matters, liaisons and major events.

The Future of Media with Stuart Brotman

admin — Tue, 04 Mar 2008 06:20:56 +0000

Larry Weber interviews Stuart Brotman about the future of Media, TV and Radio on Market Edge.

Stuart N. Brotman is President of Stuart N. Brotman Communications, a global consulting firm based in Lexington, Massachusetts. As a senior management adviser for domestic and international communications, information, Internet and entertainment industry clients, he provides strategic business, financial, regulatory policy and operations counseling, due diligence evaluations and management education for corporate CEOs, presidents and other key executives.

The Future of Technology and Media Marketing with Frank Moss

admin — Tue, 26 Feb 2008 06:24:20 +0000

MIT Media Lab Director & Professor of the Practice of Media Arts and Sciences Frank Moss discusses The Future of Technology and Media Marketing.

Thought Leadership with David Meerman Scott

admin — Tue, 19 Feb 2008 06:27:41 +0000

Thought leadership and Viral Marketing Strategist David Meerman Scott gives his take on topics like the lack of changes of television advertisers on using online advertising.

Running a Hospital with Paul Levy

admin — Tue, 12 Feb 2008 06:30:19 +0000

Larry speaks with Paul Levy, President and Chief Executive Officer of the Beth Israel Deaconess Medical Center in Boston about his work including his blog called Running a Hospital.

Internet Search Marketing with Tom Wilde

admin — Tue, 05 Feb 2008 06:33:16 +0000

Tom Wilde, CEO of EveryZing, speaks about his experience in Internet Search marketing , both on the algorithmic side as well as the paid search side, plus he explains the reason for Google breaking out to become the premier search engine.

New Social Media with Paul Gillin

admin — Tue, 29 Jan 2008 06:36:50 +0000

Writer, speaker and new media consultant Paul Gillin speaks about his new book, The New Influencers explores these forces by identifying the influencers, their goals and their motivations in the new social media.