Defining and Implementing Website Goals

November 28, 2007 by  
Filed under Episodes

Bryon talks to Stephanie M. Cockerl is the founder and principal of nextSTEPH, which specializes in defining and implementing website goals by web site analysis, search engine optimization, search engine marketing, web site design, web site development, and e-mail marketing.

SuperCrunchers Multivariate Testing

October 10, 2007 by  
Filed under Episodes

Byron talks with Ian Ayres, the William K. Townsend Professor at Yale Law School and a Professor at Yale School of Management about his book, SuperCrunchers, a look at multivariate testing.

SEO Essentials For A Top 10 Search Engine Ranking

August 15, 2007 by  
Filed under Episodes

Stephanie and Byron review the websites Windorphins and Ecorazzi, and they interview Eric Brown the author of SEO Essentials For A Top 10 Search Engine Ranking.