Tim discusses conversion rate optimization with James Niehaus, Director of Optimization and Web Analytics at Symantec.
Web Analytics for More Effective Online Marketing with Avinash Kaushik, the author of Web Analytics and one of the world’s foremost speakers in web analytics.
Author, eMetrics Online Marketing Summit organizer, and co-founder of the Web Analytics association (WAA) Jim Sterne discusses the importance of Web analytics and its relationship to landing page optimization. There is no reason to dig into data that is not actionable. The only reason to measure something is to measure and improve it.