Landing Page Segmentation and Competing on Cycle Times with Scott Brinker

November 23, 2009 by  
Filed under Episodes

Scott Brinker from Ion Interactive discusses post-click marketing, how to create a culture of testing within your company, and how to compete on cycle times by deploying landing page tests quickly.

Landing Page Testing and Compliance with Anne Holland

September 28, 2009 by  
Filed under Episodes

Anne Holland, the founder of Marketing Sherpa and Which Test Won.com, tells us about Landing Page Testing, Compliance and involvement devices.