Tim speaks with the CEO of Blue Acorn about the role of testing and optimization in the context of website redesigns. Also, find out why being a long-suffering sports fan can eventually have a payoff.
Testing Screwups and Igloo Building with Joel Harvey as Tim talks to the managing partner of Conversion Sciences about landing page testing mistakes, quality assurance of test designs, and winter camping.
Scott Brinker from Ion Interactive discusses post-click marketing, how to create a culture of testing within your company, and how to compete on cycle times by deploying landing page tests quickly.
Anne Holland, the founder of Marketing Sherpa and Which Test Won.com, tells us about Landing Page Testing, Compliance and involvement devices.