Local Search and Conversion with Andrew Beckman

April 18, 2011 by  
Filed under Episodes

This is the Year of Local. The Google algorithm change has catapulted local businesses to the top of search engine results pages. Find out about local marketing and conversion from Location3 Media CEO Andrew Beckman.

Google Website Optimizer Myths Debunked with Trevor Claiborne

April 27, 2009 by  
Filed under Episodes

Google’s Trevor Claiborne discusses the common misconceptions around Google’s Website Optimizer A/B Split and Multivariate testing tool. Myth-busting ensues. Find out more about this powerful free tool for improving landing page conversions.