Predicting the Conversion Impact of Site Content with Aaron Maass
November 19, 2012 by Daron Babin
Filed under Episodes
Predicting the Conversion Impact of Site Content with Aaron Maass as Tim talks to the founder of Maass Media about how to determine whether your site content is helping or hurting conversions. Find out how to build models of important site touchpoints (as well as a bit about competitive sailboat racing).
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Writing for Conversions
March 16, 2009 by Daron Babin
Filed under Episodes
Proper use of language and copy on a landing page, including the common mistakes that people make when writing for conversions. Tim Ash also discusses the need for short and easily-digestible content to combat short attention span, as well as the structure, tone, and format of effective Web writing.
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