Improving Conversion Rates with Jon Fougner of Facebook
Jon Fougner leads local Ads Product Marketing at Facebook. He talks to Tim about how Facebook has emerged as a strong advertising platform, and he describes the connections between Facebook and what they are doing and how to improve Conversion Rates.
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Spiders and Real People with Gillian Muessig
SEOmoz founder and President Gillian Muessig talks about how to get the conversion from search engine traffic.
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Split Testing in Large Companies with Brooks Bell
Brooks Bell of Brooks Bell Interactive joins Tim to discuss the politics and practicality of Split Testing Large Companies, including traffic sources, and precautions. Brooks also discusses the balancing of creativity with conversion.
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Headlines and Direct Response Secrets with Brian Clark
Copywriting and persuasion authority Brian Clark of CopyBlogger.com discusses age-old wisdom from the direct-response world that still holds true for Internet conversion improvement.
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