Latest Show Episodes & Updates
Conversion Improvement with Chief Conversionista John EkmanAir Date: January 10, 2011
Tim discusses Conversion Improvement with Chief Conversionista John Ekman of Conversionista.com. John discusses how people are starting to pay attention to conversion for traffic acquisition.
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Air Date: January 3, 2011
In a whirlwind and controversial conversation, ColderIce.coms John Lawson discusses social media and the fact that it is nothing special. However, he also discussed powerful ways to use it to improve conversions and build value online.
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Air Date: December 20, 2010
Elastic Path director of e-commerce research Linda Bustos talks about checkout process stumbles and the importance of fast page load speed for conversion.
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Air Date: November 15, 2010
Conversion Killers with Ben Jesson and Dr. Karl Blanks with the founders of Conversion Rate Experts in the U.K. They talk about conversion killers and how to avoid them. Find out about how to use old-fashioned detective work to uncover and correct problems with your landing page from two experienced, and quirky, British conversion pros.
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Air Date: November 8, 2010
Common SEO-Related Conversion Problems with SEOmoz founder and President Gillian Muessig. She discusses driving traffic through organic search engine marketing, and the problems she has found when SEO traffic lands on a website.
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Air Date: November 1, 2010
POS and Curbing Customer Anxiety with Neil Patel, co-founder of Kissmetrics which strives to bolster online analytics. Neil discusses handling offsite metrics, trust seals, verification and more.
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Air Date: October 25, 2010
Codebady CEO Patrick Bultema talks about irrational decision making in the brain and how to take advantage of it to persuade people online. He points a new way forward to overcome the limitations of broadcast media with personal and engaging and personal automated conversations.
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Air Date: October 18, 2010
Oli Gardner – founder of Unbounce.com talks about the limitations of traditional content management systems, and describes how a nimble, flexible landing page platform can facilitate rapid testing.
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Air Date: October 4, 2010
Tim speaks with the Conversion Scientist, Brian Massey, about what goes into Conversion Rate Optimization and what makes the process so complex. We also learn about some useful tools for organizational change.
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Air Date: July 19, 2010
Tim speaks with Apogee Search CEO Bill Leake about increasing the alignment between PPC ads and landing pages, the policics of landing page budgets, and goat milking. Who could ask for anything more?
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