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About Landing Page Optimization

Get breaking news and analysis of the latest developments in landing page conversion improvement; Hear insider tips from the most prominent experts in the industry; Learn multivariate testing best practices and how to improve your landing pages on Landing Page Optimization with your host Tim Ash.

Latest Show Episodes & Updates

The Irrational Brain with Roger Dooley
Air Date: January 30, 2012

Tim talks about neuroscience, rally road racing, and irrational decision making with Brainfluence author Roger Dooley.



Offline Conversion Tracking with Jeff Eckman
Air Date: October 3, 2011

The CEO of Big Giant Conversions talks offline conversion tracking and progressive disclosure with host Tim Ash.



Strategic Conversion Mistakes with Larry Marine
Air Date: August 1, 2011

Tim talk with Intuitive Design founder and usability expert Larry Marine about strategic mistakes. Tactical fixes are easy, but they will not get us to a perfect landing page. Find out why we can’t see the forsest for the trees in this fascinating interview.



The Intersection of Technology and Marketing with Kate O’Neill
Air Date: July 25, 2011

MetaMarketer founder Kate O’Neill discusses how organizations must look at the bigger picture and understand the perspective of their visitors in order to succeed. Segmentation, measurement, psychology, and raw veganism – who could ask for more!



Inbound Marketing with Mike Volpe
Air Date: July 18, 2011

HubSpot CMO Mike Volpe discusses the power of inbound marketing and how a business can take advantage of the latest in marketing automation techniques to dominate their niche.



Surpising Split Test Results with Anne Holland
Air Date: July 11, 2011

WhichTestWon.com publisher Anne Holland shares her experiences with unexpected test results in this lively and far-ranging interview. Find out about button sizes, human psychology and marijuana dispensary marketing from an industry veteran.



This Dog Can Hunt! E-commerce Secrets From Rob Snell
Air Date: May 9, 2011

The owner of Gun Dog Supply and author of Yahoo Store For Dummies shares his secrets for increasing sales tenfold in less than seven years. In this humorous and far ranging interview you will learn the strategies and tactics of successful e-commerce innovation.



Local Search and Conversion with Andrew Beckman
Air Date: April 18, 2011

This is the Year of Local. Googles algorithm change has catapulted local businesses to the top of search engine results pages. Find out about local marketing and conversion from Location3 Media CEO Andrew Beckman.



Testing in the Trenches with Brendan Regan
Air Date: January 31, 2011

Tim chats with Future Nows Brendan Regan about the realities of online testing and common pitfalls. Learn about timid testing, failed testing, and the need for speed in your conversion optimization program.



Decoding Online Lead Generation with Jay Weintraub
Air Date: January 17, 2011

Online lead generation is a rapidly growing field at the forefront of Internet marketing. Understanding the intricacies of the industry is critical to the success of many businesses. Join host Tim Ash for an in-depth interview with LeadsCon.com conference founder and CEO Jay Weintraub.