Landing Page Optimization

Improving Conversion Rates with Jon Fougner of Facebook

admin — Tue, 16 Mar 2010 03:37:42 +0000

Jon Fougner leads local Ads Product Marketing at Facebook. He talks to Tim about how Facebook has emerged as a strong advertising platform, and he describes the connections between Facebook and what they are doing and how to improve Conversion Rates.

Understanding Users Pain Points with Larry Marine

admin — Mon, 22 Feb 2010 23:12:03 +0000

Our company-centered views of our website are killing conversion rates. User experience strategist and designer Larry Marine walks us through common mistakes that Internet marketers make when designing user experiences.

Decoding Web Designers with Matt Mickiewicz

admin — Mon, 15 Feb 2010 19:41:04 +0000

SitePoints much-too-young-and-brilliant co-founder Matt Mickiewicz talks about how web designers operate in the real world and why conversion rates are still too low as a result.

Spiders and Real People with Gillian Muessig

admin — Mon, 01 Feb 2010 22:29:11 +0000

SEOmoz founder and President Gillian Muessig talks about how to get the conversion from search engine traffic.

Content Network Success Secrets with David Szetela

admin — Mon, 18 Jan 2010 22:28:35 +0000

Clix Marketing CEO David Szetela shares tips and tricks to help you convert content network traffic. Its very different than running a PPC campaign – so tune in to learn more.

Landing Page Segmentation and Competing on Cycle Times with Scott Brinker

admin — Mon, 23 Nov 2009 20:10:00 +0000

Scott Brinker from Ion Interactive discusses post-click marketing, how to create a culture of testing within your company, and how to compete on cycle times by deploying landing page tests quickly.

Split Testing in Large Companies with Brooks Bell

admin — Mon, 26 Oct 2009 17:40:20 +0000

Brooks Bell of Brooks Bell Interactive joins Tim to discuss the politics and practicality of Split Testing Large Companies, including traffic sources, and precautions. Brooks also discusses the balancing of creativity with conversion.

Conversion improvement for Display Ads & Mobile with Jonathan Mendez

admin — Mon, 05 Oct 2009 19:28:37 +0000

Jonathan Mendez of Ramp Digital discusses the state of landing page optimization, optimizing for display ads and mobile devices. Find out more about his Bruce Springsteen obsession as well.

Landing Page Testing and Compliance with Anne Holland

admin — Mon, 28 Sep 2009 19:59:07 +0000

Anne Holland, the founder of Marketing Sherpa and Which Test Won.com, tells us about Landing Page Testing, Compliance and involvement devices.

Headlines and Direct Response Secrets with Brian Clark

admin — Mon, 31 Aug 2009 22:34:05 +0000

Copywriting and persuasion authority Brian Clark of CopyBlogger.com discusses age-old wisdom from the direct-response world that still holds true for Internet conversion improvement.

E-Commerce Catalog Optimization with Lance Loveday

admin — Mon, 24 Aug 2009 21:17:38 +0000

Explore ways to make e-commerce catalogs more effective. Find out about why your technology platform may be costing you money. How to improve your product detail pages and checkout process with Lance Loveday, author of Web Design for ROI.

Merging Direct Response Copywriting with SEO with Heather Lloyd Martin

admin — Mon, 03 Aug 2009 22:22:12 +0000

Merging Direct Response Copywriting with SEO with Heather Lloyd Martin of Successworks. She tells us about the best ways to help make your copy more persuasive, and the effect that can occur with changing copy.

Web Analytics for More Effective Online Marketing with Avinash Kaushik

admin — Mon, 15 Jun 2009 22:22:48 +0000

Web Analytics for More Effective Online Marketing with Avinash Kaushik, the author of Web Analytics and one of the world’s foremost speakers in web analytics.

Brain Types & Personas with Bryan Eisenberg

admin — Mon, 01 Jun 2009 20:43:38 +0000

Popular conversion expert and author of multiple books Bryan Eisenberg engages in a lively conversation with host Tim Ash. The often-misunderstood concept of personas is demystified. Bryan also discussed different cognitive styles and how they can be considered to increase conversions. BryanEisenberg.com

Site Search and Improving Conversions with Shaun Ryan

admin — Mon, 18 May 2009 21:00:16 +0000

SLI-Systems CEO Shaun Ryan discusses innovative ways that site search can be used to increase conversion rates.

Landing Page Testing Politics with Sandra Niehaus

admin — Mon, 11 May 2009 21:38:41 +0000

“Web Design for ROI” co-author, and Closed Loop Marketing Vp of User Experience Sandra Niehaus discusses the real-world political challenges involved in building a landing page optimization program.

Preparing Landing Pages For Testing with Eric J. Hansen

admin — Mon, 04 May 2009 18:50:02 +0000

SiteSpect’s CEO Eric Hansen discusses their innovative non-intrusive landing page testing approach. By intercepting data from the Web server SiteSpect is able to redraw the page on the fly – reducing the need for I.T. support and avoiding adding JavaScript code to the page.

Google Website Optimizer Myths Debunked with Trevor Claiborne

admin — Mon, 27 Apr 2009 18:42:45 +0000

Google’s Trevor Claiborne discusses the common misconceptions around Google’s Website Optimizer A/B Split and Multivariate testing tool. Myth-busting ensues. Find out more about this powerful free tool for improving landing page conversions.

Importance of Web Analytics with Jim Sterne

admin — Mon, 20 Apr 2009 22:07:52 +0000

Author, eMetrics Online Marketing Summit organizer, and co-founder of the Web Analytics association (WAA) Jim Sterne discusses the importance of Web analytics and its relationship to landing page optimization. There is no reason to dig into data that is not actionable. The only reason to measure something is to measure and improve it.

Performance-based Online Marketing with David Szetela

admin — Mon, 13 Apr 2009 21:16:14 +0000

Tim interviews guest Clix Marketing CEO David Szetela (and host of WebmasterRadio.FM’s PPC Rockstars) about the critical role of conversions in performance based marketing programs. Driving quality traffic is not enough – a clear and persuasive connection needs to be made between the traffic source and the landing page.

Writing for Conversions

admin — Mon, 16 Mar 2009 21:08:25 +0000

Proper use of language and copy on a landing page, including the common mistakes that people make when writing for conversions. Tim Ash also discusses the need for short and easily-digestible content to combat short attention span, as well as the structure, tone, and format of effective Web writing.

Importance of Landing Page Optimization

admin — Mon, 09 Mar 2009 21:40:58 +0000

On the Premier episode, host Tim Ash discusses the importance of Landing Page Optimization as more webmasters look to improve the profitability of their online marketing programs.