Latest Show Episodes & Updates
Intersection of PPC and Conversion with Robert BradyAir Date: May 13, 2013
Discussion on The Intersection of PPC and Conversion with Robert Brady as the Director of PPC and Conversion at Trafficado talks with host Tim Ash about PPC success secrets and manually pregnancy testing cows on the family farm.
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Air Date: April 9, 2013
Talking Conversion Rate Optimization, Radical Redesigns and Voice Impersonations with Mike Perla, the Director of Conversion Optimization and Creative at Fathom Online Marketing.
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Air Date: February 25, 2013
Running Effective Click-To-Call Campaigns with Jason Wells and How to Best Represent Phone Numbers on Landing Pages, ensure proper call center staffing and delegate proper attribution with Jason Wells, CEO, ContactPoint, and developer of click-to-call analytics application LogMyCalls.
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Air Date: February 4, 2013
Talking Small Business Conversion as Tim speaks about small business marketing priorities, landing page optimization, and Plants vs. Zombies with Archology president Jenny Halasz.
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Air Date: November 19, 2012
Predicting the Conversion Impact of Site Content with Aaron Maass as Tim talks to the founder of Maass Media about how to determine whether your site content is helping or hurting conversions. Find out how to build models of important site touchpoints (as well as a bit about competitive sailboat racing).
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Air Date: November 5, 2012
Tim talks Quantitative and Qualitative Insights with the E-nor analytics consultancy founder, Feras Alhlou, about how to uncover and diagnose conversion problems. We also discuss the softer side of the martial art Aikido.
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Air Date: October 22, 2012
Talking Content Marketing and Social Conversions as Kipp Bodnar – Hubspots Director of Marketing chats with host Tim Ash about inbound content marketing, social proof, and getting the conversion though powerful in-context testimonials. Also, watch self-described cutthroat trivia maven Kipp get stumped by Tim on an ancient history question.
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Air Date: October 8, 2012
Talking Real-Time Persuasion Profiling as Tim speaks with the Science Rockstars, Arjan Haring and Maurits Kaptein. Tim talks to the two crazy Dutch co-founders of Science Rockstars about personality types, persuasion strategies, and break dancing on this not-to-be-missed episode.
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Air Date: October 1, 2012
Easy testing tools and personalization as Tim talks to Convert.com founder Dennis van der Heijden about the proper role of testing tools, personalization, marketing automation software, and waking up with an elephant in your tent.
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Air Date: September 24, 2012
Testing programs in enterprise companies with Brooks Bell and Gregory Ng as Tim explores the politics and realities of testing, plus catch an Asian Elvis impersonation and stories of moose car accidents.
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