Shawna chats with Brenna Johnson, Product Marketing Manager from Endeca discusses mobile platforms, market placetools, and what Endeca can do to assist internet buisnesses.
Heather Wilburn with TV Ads for Google talks to Shawna about TV Ads for Google and how business owners can budget and execute a new TV ad campaign.
Shawna catches up with Per Caroe, Regional Sales Manager at Lyris at the Internet Retailer Conference and Exhibition. They discuss email marketing, and how email marketing campaigns are staying modern.
Eric Gilbert from Yahoo Small Business started the Yahoo Small Business Twitter account to use tweets to communicate with and engage their customers. He and Shawna discuss using social media to increase brand loyalty.
Yuval Moed, CEO of Verishow.com, talks about how to increase brand loyalty with live interaction chat, communicating with the customer face to face to convert them into buyers.
Marc Gorlin with Kabbage.com helps people get capital to build their business. He discusses commercial loans for small internet business and how Kabbage.com services those business owners.
Christian Taylor, CEO of Payvment tells Shawna all about eCommerce sites on Facebook, and discusses the free store offered by Payvment.
Affiliate Cast continues with Sanjay Arora, President and CEO of nextopia discussing leveraging site search, increasing revenue and the increased percentage of ROI when using advanced site search.
Michael Roebuck, General Manager of All Web Promotion, talks about the importance of on-site customer reviews.
Matthew Ledford from Fastpivot talk about Yahoo! Store Owners and why they need to consider going mobile, and describes great new mobile platforms to make the mobile customers experience more user friendly.