Bill Waggoner is back to talk about his new book Confessions of a Spam King, plus we discuss list hygiene and brand management with James Carner of Quickie Marketing. We also hear from Dennis Dayman, Chief Privacy Officer for Eloqua, as Jon and Kevin begin a regular segment of speaking with members of the Email Experience Council.
Luke Glasner reports from the floor of the SES New York 2010 Conference. He discusses The Standards Project at the Email Experience Council including an overview of the sessions about email newsletter management, understanding metrics and how to use them, testing, lists growth and engagement. He also discusses how to tie things like search or analytics to assist your email program, Luke is a Metrics and Analytics expert.
Jon and Kevin talk with Michael Rotkin. Michael is an Internet Marketing Expert since the age of 16 years old in 1994 as a junior in high-school, buying and selling products online creating links. Michael Rotkin was mentored by a 1995-2005 algorithm specialist during 2000-2006 , which knew the first 48+ parts of the algorithm very well, some to this day are not understood by 95% of the top 5000 Companies in the Dow and Nasdaq!
Stephanie Miller, an email expert and member of the Direct Marketing Associations Email Experience Council offers some email marketing consulting, plus we hear about a new conversion conference from SiteTuners CEO Tim Ash.