Jon and Adam respond to a letter of complaint from anti spam attorney Dan Balsam, plus answer questions on list management, email lists, vertical response and more.
Jon, Kevin and Adam discuss questions on how retailers can setup their email marketing ventures and how offering incentives like discounts can benefit the retailer.
They also update on the ongoing anti-spam lawsuit between Dan Balsam and Rapid Response Marketing.
The Debut episode of Inboxed, broadcast on location from Affiliate Convention 2009 in Denver, Colorado, offers a discussion on a recent court case between XY7 and anti-spam attorney Dan Balsam (Case Number CSM-09-829275 Balsam vs. Rapid Resource Marketing). Bennett Kelley of the Internet Law Center fills us in on the verdict of that case.