Warren Berger on Advertising
November 21, 2006 by Daron Babin
Filed under Episodes
Warren Berger, who was also one of my very first guest and yet he’s willing to come back.
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Author Warren Berger
December 20, 2005 by Daron Babin
Filed under Episodes
Katie talks to Warren Berger, author of Advertising Today. An amazing book, says Esquire magazine; a 4 star rating from Maxim magazine; Village Voice says media archaelogists will pore over it for decades to come; praised on ABC World News; on her radio show, Joan Rivers called it fabulous & the hot new coffee table book; J. Walter Thompson pres. Bob Jeffrey says, Never has a book captured the heart and soul of advertising as much as Advertising Today.
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