President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.
Advertising, branding and public relations insiders who are both leading and covering the industry. Hopefully, by listening to these thought leaders, you will find inspiration, new ideas and have some fun along the way. Jeff Steinhour, Partner and Managing Director of Crispin, Porter + Bogusky. Jeff is one of the four parters of CP+B and runs the entire Accounts Management Department which as you will hear a bit is not actually called that any longer. He will tell us to what it’s called, why and all sorts of interesting things.
Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose work, led primarily by Chuck’s own agency Crispin Porter + Bogusky, has consistently got the attention of the industry, attracted some of the best talent, the most prestigious awards and achieved some of the most remarkable results for a wide variety of clients. Simply by offering an alternative to the traditional agencies and networks with their rigid structures, standardized processes, and geographical client focus, Chuck has fostered outstanding creativity and network autonomy that have led his agency and the MDC network to an unprecedented growth rate during these turbulent times for the ad industry.