Technology Brands and Chief Relevancy
May 13, 2008 by Daron Babin
Filed under Episodes
Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.
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Marketing and Blogging
February 26, 2008 by Daron Babin
Filed under Episodes
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.
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Writers Strike and Super Bowl Ads
January 8, 2008 by Daron Babin
Filed under Episodes
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
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Theresa Howard of USA Today
July 24, 2007 by Daron Babin
Filed under Episodes
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
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Media-Neutral Advertising
June 12, 2007 by Daron Babin
Filed under Episodes
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.
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Role of Advertising in Online Media
March 27, 2007 by Daron Babin
Filed under Episodes
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
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Relevancy of Print Media
March 13, 2007 by Daron Babin
Filed under Episodes
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.
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Superbowl Ads Review
February 6, 2007 by Daron Babin
Filed under Episodes
Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.
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Premiere Show
December 13, 2005 by Daron Babin
Filed under Episodes
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose work, led primarily by Chuck’s own agency Crispin Porter + Bogusky, has consistently got the attention of the industry, attracted some of the best talent, the most prestigious awards and achieved some of the most remarkable results for a wide variety of clients. Simply by offering an alternative to the traditional agencies and networks with their rigid structures, standardized processes, and geographical client focus, Chuck has fostered outstanding creativity and network autonomy that have led his agency and the MDC network to an unprecedented growth rate during these turbulent times for the ad industry.
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