Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.
Steve Hall from Adrants helps Katie breakdown advertisingâ€™s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.
Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose work, led primarily by Chuck’s own agency Crispin Porter + Bogusky, has consistently got the attention of the industry, attracted some of the best talent, the most prestigious awards and achieved some of the most remarkable results for a wide variety of clients. Simply by offering an alternative to the traditional agencies and networks with their rigid structures, standardized processes, and geographical client focus, Chuck has fostered outstanding creativity and network autonomy that have led his agency and the MDC network to an unprecedented growth rate during these turbulent times for the ad industry.