Latest Show Episodes & Updates
Jon Fine of BusinessweekAir Date: November 20, 2007
Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or Perez Hilton.
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Air Date: October 23, 2007
Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations in order to create such successful campaigns such [...]
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Air Date: October 16, 2007
Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.
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Air Date: August 14, 2007
Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing communications.
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Air Date: July 24, 2007
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
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Air Date: June 12, 2007
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.
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Air Date: May 29, 2007
A Recap of the Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the and tells us all about what we missed.
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Air Date: May 8, 2007
Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.
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Air Date: March 27, 2007
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
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Air Date: March 13, 2007
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.
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