About The Hook with Katie Kempner

The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. Katie is VP and Director of Agency Communications at Crispin Porter + Bogusky, The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.

Latest Show Episodes & Updates

Bringing Home the Birkin
Air Date: June 3, 2008

A Talk with Michael Tonello, author of the book Bringing Home the Birkin



Cannes Lions 2008 Preview
Air Date: May 27, 2008

the 2008 Cannes Lions International Advertising Festival is previewed



Product Development & Brand Driven Innovation
Air Date: May 20, 2008

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation.



Technology Brands and Chief Relevancy
Air Date: May 13, 2008

Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.



Marketing and Blogging
Air Date: February 26, 2008

Jeromy Lloyd of Marketing Magazine discusses his work in writing and blogging about marketing, advertising and public relations



Launching New Campaigns and Blogging
Air Date: February 12, 2008

Learn how a global agency like TBWA Worldwide use their strategy to launch new ad campaigns



Super Bowl Commercials Review
Air Date: February 5, 2008

Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.



Art Directors Club Awards
Air Date: January 22, 2008

0 Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young talent in visual communications.



Writers Strike and Super Bowl Ads
Air Date: January 8, 2008

New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.



Top Ten Guerilla Marketers
Air Date: December 11, 2007

Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine including starting an experiential blog.