Testing with Yahoo Search Marketing

April 13, 2006 by  
Filed under Uncategorized

Strategic Alliances Senior Director Dan Boberg discusses testing with Yahoo! Search Marketing and how it’s going to make us all a ton more money, thanks to its new relationship with Offermatica and Optimost.

Analytics Impact

December 22, 2005 by  
Filed under Uncategorized

Yahoo Search Marketing Director of Business Development Tom Hockstader discusses analytics and how it is the huge difference thats going to make you either in the red or in the black with your money.