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About Good Karma

Learn something new with Greg Niland aka GoodROI covering all of the basics and then some. The GoodKarma show helps explain topics for newbies and can even help an old dog to learn some new tricks. During the show there will be prizes given away as well as the answers to the newbie questions you were too embarrassed to ask.

Latest Show Episodes & Updates

Best 5 Twitter Services You Might Not Know
Air Date: December 27, 2007

Vanessa talks to Microsoft AdCenter Product Manager Natala Menezes about the popular social media outlet Twitter, and how Vanessa has blogged about how she has been reading Twitter to find out the news of the day like the recent assassination of the Prime Minister of Pakistan, and she discusses the Best 5 Twitter Services You Might Not Know.



SEOmoz Headquarters
Air Date: December 20, 2007

Vanessa Fox joins Rand Fishkin in the SEOMoz headquarters to discuss blog posts like her mention in a Search Marketing Gurus post on women of marketing and a post that states that journalists and bloggers have a sorry history at startups.



Microsoft Live Search Webmaster Center
Air Date: December 6, 2007

Nathan Buggia, Lead Program Manager of Microsoft Live Search Webmaster Center talks about their resources such as Live Search Center Blog and forums plus they discuss cloaking and how to make your site indexing better.



Paid Links and PageRank
Air Date: November 29, 2007

Todd Friesen aka Oilman discusses Paid Links, Google Page Rank and his trip to Microsoft with Greg and Jennifer, plus they discuss which links websites should buy and if there are any risks involved.



PageRank Frustration
Air Date: November 1, 2007

Frustration among webmasters over the web page ranking system PageRank developed by Google as Greg and Vanessa discuss if a toolbar page rank refresh might have been a factor. Also Greg delivers a rant on the paid links debate.



Yahoo Power Lunch
Air Date: July 26, 2007

Greg Niland reports live from the Yahoo Power Lunch with the contest winners and Yahoo representatives.



Directories in Online Marketing
Air Date: May 24, 2007

BOTW President, Greg Hartnett sits down with Greg to discuss directories and how they still play a vital role in online marketing.



Google on Cover of Forbes
Air Date: May 10, 2007

Google makes the cover of Forbes so Greg Niland and Ted Ulle, moderator at WebmasterWorld for the Google Forums, talk about their rise to power.



Changing Your Business Model
Air Date: May 3, 2007

Greg discuss some recent issues that Digg had, plus What they uncovered was the lesson we can all learn from Digg and their headaches is business models. He asks What’s your business model and when is it time to change your business model.



The Princess Bride and Internet Marketing
Air Date: April 19, 2007

Greg welcomes Rebecca Kelly of SEOMoz breaks down how the Princess Bride is the definitive guide to Internet Marketing.



Anonymizer Profiled
Air Date: April 12, 2007

Lance Cottrell of Anonymizer,acts as a trusted intermediary between its users and the Web sites they are viewing, talks with Greg Niland during Search Engine Strategies in New York.



Award Winning Blogger Andy Beal
Air Date: March 29, 2007

Greg interviews Andy Beal, a consultant and one of the world’s most respected experts in online reputation monitoring and management, as well as Founder of the award-winning Marketing Pilgrim blog.



Women of Internet Marketing
Air Date: March 15, 2007

Greg interviews Liana Evans, the Search Marketing Manager at Commerce 360 and the Owner and Editor of Search Marketing Gurus, which has a wonderful Women of Internet Marketing Series that regularly highlights the key female players in our industry.



Windows Vista Gadget Bar
Air Date: March 8, 2007

David Ogletree discusses his recent blog post on the Gadget Bar Windows Vista just came out that offers a neat gadget bar on the desktop where you can put gadgets like clocks, rss feeds, calculators. You can create all kinds of tools that can get you publicity.



Wicked Fire
Air Date: March 1, 2007

Jon Fisher, the self-proclaimed Coolest Internet Marketing & Advertising Visionary, Pioneer, and Procrastinator. Ever!, of WickedFire Forums discusses what makes sites Million dollar makers and who really inspires people on the web.



SES London 2007
Air Date: February 15, 2007

Nick Wilson calls in from the London Search Engine Strategies show to talk about whats going on accross the pond.



Site Banning
Air Date: February 8, 2007

SearchEngineGuide.com Editor Jennifer Laycock gives tips on site banning, plus she also explains how her breast-feeding site labeled ended up being labeled pornographic.



Google Bots and Subdomains
Air Date: January 25, 2007

Vanessa Fox helps breakdown Google Webmaster Central for Good Karma listeners, plus gives us an overview of Google bots and Subdomains.



The Hype of Social Marketing
Air Date: January 18, 2007

Learn about the hype of Social Marketing. Is Social Marketing really helpful or is it just something to play along with or is there more to it. Brent Csutoras of Weird Asian News explains.



Stop Spending on Meta Keywords
Air Date: January 11, 2007

Greg Niland offers some of his consulting expertise to help webmasters with some basics such as stop spending all this time on meta keywords, as he explains how to begin monetizing the web.



Website Maintenance
Air Date: January 4, 2007

In the spirit of New Year, Greg gives us some tips on things that you should be doing for your website on a regular, daily basis or monthly basis to make sure that you’re up to speed on all that good fun stuff.



Common Internet Marketing Mistakes
Air Date: January 4, 2007

Learn how to avoid making the common mistakes that can lose you money on the web with guest Michael Gray aka Graywolf.



Inside Digg
Air Date: December 14, 2006

Owen Byrne, Co-Founder and Senior Software Engineer of Digg, tells us what goes on behind the scenes to maintain it.



SEOBook Author Aaron Wall
Air Date: December 7, 2006

Greg interviews Aaron Wall ,Co-Owner of Clientside SEM, the keeper of the Threadwatch.org, and the Author of the SEO Book.



Blue Screen of Death
Air Date: November 30, 2006

Backups are extremely important for not only your website but your computer also. If you have ever endured the Blue Screen of Death, Greg feel your pain and discuss the importance of backups.



Affiliate Fairplay
Air Date: November 2, 2006

Kellie Stevens of Affiliate FairPlay talks about protecting yourself from fraud and poor quality, plus we hear some tips on how to protect your online assets.



Proper Link Development and Management
Air Date: October 19, 2006

Learn from an experienced B2B marketer how to do proper link development and management. Roger Montti explains what makes a good backlink and how to develop them correctly.



Holiday Affiliate Marketing Tips
Air Date: October 12, 2006

ShareASale Director of Client Services Carolyn Tang offers us some affiliate Tips for managers and publishers during one of the most profitable times of the year.



Qualifying SEO Consultants
Air Date: October 5, 2006

SEO Consultant Rae Hoffman discusses affiliate marketing, site auditing, link action plans, plus she offers some advice on SEO consulting and How to find someone who is qualified.



Common Mistakes Webmasters Make
Air Date: September 28, 2006

Find out how to stop losing money and how to avoid the most common mistakes made by webmasters. Guest Michael Gray talks about stopping the bleeding when you are losing money on your site.



Google Adwords Updates
Air Date: September 21, 2006

Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API. He tells us about some new updates .



Artificial Intelligence Software
Air Date: September 14, 2006

Guests are Ross Jones and Rolo Carpenter. Ross talks with Greg about DMOZ and Rolo speaks about his amazing breakthroughs as creator of Jabberwacky and Cleverbot, learning Artificial Intelligence software that model, in part, the way humans learn.



Website Development
Air Date: September 7, 2006

Find the best way to optimize your site and make it stand out from the rest of the web. Hear reviews on how to make your site everything you want it to be.



Website Hacking
Air Date: August 31, 2006

Guest host Vanessa Fox welcomes Google Senior Engineer Matt Cutts discuss some recent headlines including how some web sites have undergone some hacking.



The Buffy the Vampire Slayer Episode
Air Date: August 24, 2006

anessa Fox fills in for Greg and welcomes Daily Searchcast host and Search Engine Land Editor in Chief Danny Sullivan. They recap SES San Jose 2006, and they share their fascination for the tv show Buffy the Vampire Slayer.



Pubcon 2006 Preview
Air Date: August 17, 2006

Greg welcomes the PubCon Chairman and CEO Of WebmasterWorld Inc. Brett Tabke and they the upcoming Pubcon 2006.



Link Exchanging
Air Date: August 10, 2006

Greg Niland talks with Scott Smith, a.k.a. Caveman, about moderating at WebmasterWorld and proposing in exchange for links.



Yahoo Web Search
Air Date: August 3, 2006

Greg talks with Tim Converse, Engineering Manager of Yahoo! Web Search, about whats going on in the world of Yahoo Search! including making search results relevent, content classification and writing code.



Worth of Attending Tradeshows
Air Date: July 27, 2006

With SES San Jose 2006 looming, we hear from one of the industrys regulars, Thomas Bindle, on how to sell the worthiness of attendance for multiple tradeshows.



Adaptive and Assistive Technology
Air Date: July 13, 2006

David Ogletree, the Owner of SEO Fox a small SEO firm based out of Austin, TX., talks to Greg about adaptive technology and assistive technology for the blind people.



Google Adwords Quality Score and Minimum Bids
Air Date: July 6, 2006

LocalLaunch Director of SEM Brad Geddes discusses about Google Adwords, including tips on quality score and minimum bids for Adwords



Hispanic Marketing
Air Date: June 29, 2006

Here to preview SES Latino 2006 in Miami coming up is Hispanic Marketing expert, Nacho Hernandez, who talks with Greg about the hispanic search market.



Web Design and Development
Air Date: June 22, 2006

Learn from a Designer who gets standards compliancy along with a flair for writing. Spykerman talks to Greg about web design, web development and web branding.



Keyword Expansion and Strategic Planning
Air Date: June 6, 2006

George Kepnick talks to Greg about keyword expansion,site monetization and strategic planning. They also discuss Geo Vertical Portals and Content Sites.



Affiliate Marketing Ideas
Air Date: June 1, 2006

Software Engineer and Online Marketer Scott Jangro talks to Greg about affiliate marketing ideas, affiliate programs and internet marketing.



Changes in Search Engine Marketing
Air Date: May 25, 2006

Greg calls in Live from an undisclosed location with Jim Boykin of WeBuildPages.com. They chat about Jims experience of dealing with SEM clients and the changling world of Search Engine Marketing.



SEO Marketer Aaron Wall
Air Date: May 18, 2006

Aaron Wall is a search engine marketer, author of a popular SEO book and co owner of the ThreadWatch forums. Having worked on over a hundred websites and read many thousands of pages about search and SEO, Aaron usually knows the answer to most SEO questions, or who to ask when he does not.



Scott Jangro on Affiliate Marketing
Air Date: May 11, 2006

Talking with Scott Jangro about affiliate marketing issues including making the best deals, best conferences for affiliates, ppc issues and much more



SEO Perspectives
Air Date: April 27, 2006

Optimization as seen through the eyes of 3 SEOs as Michael Gray , aka Graywolf, and Todd Malicoat, aka Stuntdubl) talk to Greg about search engine optimization management and more.



Testing with Yahoo Search Marketing
Air Date: April 13, 2006

Strategic Alliances Senior Director Dan Boberg discusses testing with Yahoo! Search Marketing and how it’s going to make us all a ton more money, thanks to its new relationship with Offermatica and Optimost.



How to Pick the Money Keyword
Air Date: March 30, 2006

Learn How to Pick the Money Keyword, especially for AdSense site as CashKeywords.com.announced the development of a new tool out called AdSense Accelerator. Here to tell us about it are Stephen Juth and Roxanne McHenry.



Keyword Research
Air Date: March 23, 2006

Christine Churchill from KeyRelevance discusses keyword research and how it is where much of internet marketing begins, or at least where it should begin by identifying the good keywords to go after.



What is CSS
Air Date: March 16, 2006

Claire Campbell aka SuzyUK is a forum moderator at WebmasterWorld and a CSS developer, and he explain to us what do these so called cascading style sheets do for us.



Small Business Software
Air Date: March 9, 2006

Want to learn how to do do more with less? Jason Fried talks to Greg about his company 37signals.com, makers of Simple small business software, collaboration and CRM software, plus Greg gives away a free pass to Pubcon.



Google Sitemaps
Air Date: February 23, 2006

Greg welcomes Vanessa Fox to discuss Google Sitemaps which are really helping out webmasters find out interesting information that was never available to us.



Link Development
Air Date: February 16, 2006

Todd Malicoat a.k.a. Stuntdubl discusses link development including how weight of links versus content are there in the search algorithm, plus how producing good content can help ease the link development side of things.



Affiliate Marketing Basics
Air Date: February 2, 2006

Ross Jones from NicheWorks tells us about what Affiliate Marketing is, how it can help you, how it can make money for you, and how you can sell more products, depending on whether you’re the producer or the marketer.



Search Engine Forums
Air Date: January 19, 2006

Talking Search Engine Forums with Barry Schwartz aka rustybrick from Search Engine Roundtable.com, a great resource for all internet marketers alike. They go over some the stories being recently discussed.



Latent Semantic Indexing
Air Date: January 12, 2006

Michael W. Berry, professor at the Department of Electrical Engineering and Computer Science at The University of Tennessee tells us about latent semantic indexing.



Keyword Research
Air Date: January 6, 2006

Ken McGaffin , Chief Marketing Officer at Wordtracker, discusses keyword research and how one of the most important things is to listen to what your customers are saying.,How they speak when they talk about your products, what words do they use when they send you e-mails and what sort of words do they use. Greg also welcomes Roxanne McHenry from CashKeywords.



Technorati Advantages
Air Date: December 29, 2005

Nile Kennedy, Community Relations Manager of Technorati shares some great insights about how tagging and Technorati can help the Internet marketer of today.



Analytics Impact
Air Date: December 22, 2005

Yahoo Search Marketing Director of Business Development Tom Hockstader discusses analytics and how it is the huge difference thats going to make you either in the red or in the black with your money.



Yahoo Publisher Network Online
Air Date: December 15, 2005

Greg brings on Josh Siegal, Senior Manager Business Operations of Yahoo Publisher Network Online. They discuss the pros and cons of Yahoos new network and Josh answers any questions the listeners may have.



Internet Law
Air Date: December 8, 2005

Internet Law with Mark Ishman and Bill Carey. Marks practice concentrates on advising both high-tech and brick and mortar companies in connection with Internet, e-commerce, cyberlaw, intellectual property, corporate transactional, computer security, privacy ecommerce, and employment matters. He has over 13 years of experience in the legal industry, either as an attorney, paralegal or law clerk. Bill Carey is the vice president of marketing for Siber Systems, makers of Roboform.



Premiere Episode
Air Date: December 1, 2005

Frederick Vallaeys, Senior Online Product Specialist for Google AdWords, discusses some recent product launches on the premiere episode.