Latest Show Episodes & UpdatesRatings and Reviews = Conversions and Rankings?
Air Date: August 21, 2013
0 Ratings and Reviews = Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. Also, learn how reviews also help your search engine rankings? Podcast: Play in new window | Download
Air Date: August 13, 2013
0 Learn How Landing Pages Work for Ecommerce as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers some takeaways when it comes to merchants working with landing pages and we learn about the experience of attending a […]
Air Date: August 6, 2013
Part 2 of Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority.
Air Date: July 30, 2013
Talking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of traffic. Shawna and Rene help you build a solid plan for building brand authority.
Air Date: July 23, 2013
Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links?
Air Date: July 16, 2013
Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads?
Air Date: July 2, 2013
Looking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help organize your content so that people can scan for certain key words and phrases.
Air Date: May 28, 2013
Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest?
Air Date: May 21, 2013
Selling to Women – The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That’s a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.
Air Date: May 14, 2013
Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings.