eCom Experts

Analytics and Optimization Tips

admin — Mon, 08 Mar 2010 23:23:36 +0000

Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website.

Building Online Trust and NewLifeEvent Recap

admin — Tue, 02 Mar 2010 00:10:01 +0000

Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust.

Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap.

Ecommerce Q and A: Website Design Updates, Shopping Carts and SEM Resources

admin — Tue, 23 Feb 2010 00:11:32 +0000

Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event.

Conversion Rate Optimization

admin — Tue, 16 Feb 2010 00:09:24 +0000

Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it.

Analytics for ECommerce

admin — Mon, 08 Feb 2010 23:28:39 +0000

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.

Getting Shoppers on Your Mailing List

admin — Mon, 01 Feb 2010 23:58:36 +0000

How Do You Get Shoppers To Sign Up For Your Mailing List? Ron Pereira from Top Right will be teaching us how with Email Marketing, including tips on abandonment rates, conversions and signup forms.

Better Sales and Conversion Q and A

admin — Mon, 25 Jan 2010 23:30:39 +0000

Shawna is joined by Rene Barnett from 1Choice 4 Your Store and they go over some listener questions that include advice on getting more sales, getting better rankings in the search engines and increasing conversion rates.

3 Simple Steps To Double or Even Triple Your Profits

admin — Tue, 19 Jan 2010 00:41:45 +0000

Learn 3 Simple Steps To Double or Even Triple Your Profits. Guest Beth Schneider of www.processprodigy.com helps us discover how to take your existing business, your existing team, the marketing you are already doing and everything else youve got at your disposal… and squeeze 2-3 times the results from them by following her simple, yet amazing, Step-By-Step System.

eCommerce and Social Media Tips

admin — Mon, 04 Jan 2010 22:59:51 +0000

If you havent heard of John Lawson, you have probably seen him on TV.
He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010,

Plus since he won 1st place in Startup Nations Savviest in Social Media, we will ask him about networking via social networks as well.

Preparing for Google Search Result Changes

admin — Mon, 28 Dec 2009 22:42:53 +0000

Lots of changes going on over at Google and they are only getting started.

December 4th Google announced more personalized search results for their users.

Google also announced recently they have integrated REAL-time search. Social networking sites like Facebook, Twitter, and MySpace are being integrated into the search results.

After the first of the year, Google will be performing a major update called Caffeine that will be shaking up more than a few website rankings.

Shawna joins guest Rene Barnett as they discuss all the changes, how they affect you, and what you need to do today to get ready for tomorrow.

Can Video Really Improve Your Sales For Your Ecommerce Site?

admin — Mon, 21 Dec 2009 22:57:32 +0000

Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video.

High Conversion Tips For Your Online Store

admin — Tue, 15 Dec 2009 03:38:59 +0000

Learn some of the latest tips and advice for getting the highest conversions for your online store. What pages you should be optimizing? learn how to prioritize your pages. Find out what are the major challenges online store owners face when increasing their conversion rates
and much more with guest Zee Aganovic from HiConversion.com.

Power of Product Reviews for Retailers

admin — Mon, 30 Nov 2009 23:11:44 +0000

Shawna discusses the power of product reviews for retailers with Josh Greenough, VP of Operations at PowerReviews. We learn if you should you care about reviews? Will product reviews affect your bottom line?
What about bad or negative reviews? How should you leverage this great new content that your customers have added to your website? and much more.

Last Minute Holiday Search Marketing Tips

admin — Mon, 23 Nov 2009 23:48:34 +0000

Andy Cotten ,Senior Sales Manager for Yahoo Search Marketing, shares with us some last minute holiday search marketing tips you can use to get the most out of your pay per click campaigns.

Holiday Preparations for Online Retailers

admin — Tue, 17 Nov 2009 03:44:19 +0000

Linda Bustos consults for some of the top online retailers in the world and also writes and manages the Get Elastic Ecommerce Blog. Join us as we discuss what retailers should be doing during this holiday season, what kind of metrics you should be following, and what type of information you should be monitoring when it comes to your competition.

Increasing Conversion for the Holidays

admin — Mon, 09 Nov 2009 23:48:50 +0000

Mike Ober from Yahoo Small Business shares great tips for increasing your conversion rates.The holidays are literally right around the corner and we all need all the help we can get!

Improving Shopping Experience & Increasing Sales

admin — Mon, 02 Nov 2009 23:31:16 +0000

Chris Malta founder of WorldwideBrands.com tells us how you can improve your customers online shopping experience. Find out how to improve the shopping experience and increase your sales.

SEO for eCommerce

admin — Mon, 26 Oct 2009 22:38:11 +0000

Rob Snell , author of Starting a Yahoo Business For Dummies, joins Shawna for the premiere episode. They discuss how to apply SEO into your eCommerce ventures, and offers tips on transcriptions, sidebar navigation, CSS and RTML.