Latest Show Episodes & Updates
Analytics for ECommerceAir Date: February 8, 2010
Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.
Podcast: Play in new window | Download
Air Date: February 1, 2010
How Do You Get Shoppers To Sign Up For Your Mailing List? Ron Pereira from Top Right will be teaching us how with Email Marketing, including tips on abandonment rates, conversions and signup forms.
Podcast: Play in new window | Download
Air Date: January 25, 2010
Shawna is joined by Rene Barnett from 1Choice 4 Your Store and they go over some listener questions that include advice on getting more sales, getting better rankings in the search engines and increasing conversion rates.
Podcast: Play in new window | Download
Air Date: January 18, 2010
Guest Beth Schneider of www.processprodigy.com helps us discover how to take your existing business, your existing team, the marketing you are already doing and everything else youve got at your disposal… and squeeze 2-3 times the results from them by following her simple, yet amazing, Step-By-Step System.
Podcast: Play in new window | Download
Air Date: January 4, 2010
If you havent heard of John Lawson, you have probably seen him on TV.
He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010,
Plus since he won 1st place in Startup Nation’s Savviest in Social Media, we will ask him about networking via social networks as well.
Podcast: Play in new window | Download
Air Date: December 28, 2009
Lots of changes going on over at Google and they are only getting started.
December 4th Google announced more personalized search results for their users.
Google also announced recently they have integrated REAL-time search. Social networking sites like Facebook, Twitter, and MySpace are being integrated into the search results.
After the first of the year, Google will be performing a major update called Caffeine that will be shaking up more than a few website rankings.
Shawna joins guest Rene Barnett as they discuss all the changes, how they affect you, and what you need to do today to get ready for tomorrow.
Podcast: Play in new window | Download
Air Date: December 21, 2009
Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video.
Podcast: Play in new window | Download
Air Date: December 14, 2009
Learn some of the latest tips and advice for getting the highest conversions for your online store. What pages you should be optimizing? learn how to prioritize your pages. Find out what are the major challenges online store owners face when increasing their conversion rates
and much more with guest Zee Aganovic from HighConversion.com.
Podcast: Play in new window | Download
Air Date: November 30, 2009
Shawna discusses the power of product reviews for retailers with Josh Greenough, VP of Operations at PowerReviews. We learn if you should you care about reviews? Will product reviews affect your bottom line?
What about bad or negative reviews? How should you leverage this great new content that your customers have added to your website? and much more.
Podcast: Play in new window | Download
Air Date: November 23, 2009
Andy Cotten ,Senior Sales Manager for Yahoo Search Marketing, shares with us some last minute holiday search marketing tips you can use to get the most out of your pay per click campaigns.
Podcast: Play in new window | Download
