Overstock Pulls Back on O.co Rebranding‎
November 24, 2011 by Daron Babin
Filed under Episodes
Following a short-lived rebranding to O.co, Overstock.com will once again be known as Overstock.com. Victor analyzes how the announcement will affects the .Co Registry as well as the value of TLDs in general.
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How Overstock Bought O.co
July 28, 2010 by Daron Babin
Filed under Episodes
Chef Patrick and guest co-host Morgan Linton speak with Jonathan Johnson, President of Overstock.com, about the purchase of their unique domain name O.co for 350,000 dollars. We learn the process by how Overstock was approached with the opportunity, plus we get some insight into the success of their operations.
This is one interview you wont want to miss and should give Domainers more insight into how big companies like this view and protect their brands online. Patrick and Morgan also took a live call during the show allowing the audience to join-in on the conversation.
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