Serengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.
Paul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.
Influencer50 Marketing Director Nick Hayes, who tells us about influencer marketing strategies, quality and not quantity, and how he uses his background in PR as the foundation to his influencer marketing strategies.
Brandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing â€“ Consumer Technology Product Launch of the Year, due to their use of innovative social media strategies to launch and grow the Microsoft Zune product line.