Public Relations Trends for 2010
January 13, 2010 by Daron Babin
Filed under Episodes
Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends.
She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.
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PRSA 2009 Conference Preview-Social Media, PR and Healthcare
October 13, 2009 by Daron Babin
Filed under Episodes
Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore.
Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.
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Top 10 Risks for Ignoring Social Media Part 2
September 2, 2009 by Daron Babin
Filed under Episodes
We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.
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Top 10 Risks for Ignoring Social Media
August 26, 2009 by Daron Babin
Filed under Episodes
Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.
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Integrating Inbound and Outbound News Release Tactics
July 15, 2009 by Daron Babin
Filed under Episodes
Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.
She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.
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Convergence of Social Media and Marketing
February 18, 2009 by Daron Babin
Filed under Episodes
Convergence of social media, marketing and customer service study, plus Susan Getgood discusses the Marketing Roadmaps Blog.
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2007 PRSA Silver Anvil-Microsoft Zune
May 23, 2007 by Daron Babin
Filed under Episodes
Brandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing – Consumer Technology Product Launch of the Year, due to their use of innovative social media strategies to launch and grow the Microsoft Zune product line.
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