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Social Media Adoption in Small Business

March 17, 2010 by admin  
Filed under Episodes

Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S. Small Businesses has doubled since 2009.

Building Your Business Through Social Media

February 17, 2010 by admin  
Filed under Episodes

Paul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.

Social Media PR with PitchEngine

February 10, 2010 by admin  
Filed under Episodes

PitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.

Social Media Not for Crisis or Reputation Management?

February 3, 2010 by admin  
Filed under Episodes

James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.

Social Strategist Stuart Foster

January 27, 2010 by admin  
Filed under Episodes

Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.

They also discuss influencer relations, convergence, social media influence in PR and more.

Public Relations Trends for 2010

January 13, 2010 by admin  
Filed under Episodes

Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends.

She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.

PRSA 2009 Conference Preview-Social Media, PR and Healthcare

October 13, 2009 by admin  
Filed under Episodes

Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore.

Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.

Top 10 Risks for Ignoring Social Media Part 2

September 2, 2009 by admin  
Filed under Episodes

We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.

Top 10 Risks for Ignoring Social Media

August 26, 2009 by admin  
Filed under Episodes

Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.

Integrating Inbound and Outbound News Release Tactics

July 15, 2009 by admin  
Filed under Episodes

Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.

She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.

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