The Wizards of Spin
February 16, 2011 by Daron Babin
Filed under Episodes
Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how
citizens get information.
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How to Hire the Right PR Firm
February 9, 2011 by Daron Babin
Filed under Episodes
How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.
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Public Relations, Social Media And Customer Service
January 12, 2011 by Daron Babin
Filed under Episodes
Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.
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Personal Public Relations Branding
November 17, 2010 by Daron Babin
Filed under Episodes
Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.
Articles for Reference:
Personal branding:
Branding and the Me Economy
Twitter Could Become The Unemployed Person’s Best Friend
The Maestro of Personal Branding
B2B PR:
How to Take Advantage of the New B2B Buying Behavior
How to Turn a B2B Company into a B2B Thought Leader
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Taking Command Of Your Messaging
November 10, 2010 by Daron Babin
Filed under Episodes
Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.
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Bootstrap Your Public Relations
September 22, 2010 by Daron Babin
Filed under Episodes
Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.
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How To Be a Good PR Person – or PR Client
June 2, 2010 by Daron Babin
Filed under Episodes
Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.
He discusses a recent blog post entitled, How to be a good PR person – or PR client
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Online News Release Distribution Global Expansion
May 19, 2010 by Daron Babin
Filed under Episodes
Vocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in Europe with addition of over 2,000 customers, a premium media database and media research facilities in France and Morocco.
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Public Relations Trends for 2010
January 13, 2010 by Daron Babin
Filed under Episodes
Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends.
She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.
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PRSA 09 Preview with Michael Cherenson
October 28, 2009 by Daron Babin
Filed under Episodes
APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.
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