Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how
citizens get information.
How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.
Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.
Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.
Articles for Reference:
Branding and the Me Economy
Twitter Could Become The Unemployed Personâ€™s Best Friend
The Maestro of Personal Branding
How to Take Advantage of the New B2B Buying Behavior
How to Turn a B2B Company into a B2B Thought Leader
Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.
Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.
He discusses a recent blog post entitled, How to be a good PR person â€“ or PR client
Vocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in Europe with addition of over 2,000 customers, a premium media database and media research facilities in France and Morocco.
Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends.
She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.
APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.