Social Media PR with PitchEngine
February 10, 2010 by Daron Babin
Filed under Episodes
PitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.
Podcast: Play in new window | Download
Integrating Inbound and Outbound News Release Tactics
July 15, 2009 by Daron Babin
Filed under Episodes
Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.
She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.
Podcast: Play in new window | Download
