Personal Public Relations Branding
November 17, 2010 by Daron Babin
Filed under Episodes
Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.
Articles for Reference:
Personal branding:
Branding and the Me Economy
Twitter Could Become The Unemployed Person’s Best Friend
The Maestro of Personal Branding
B2B PR:
How to Take Advantage of the New B2B Buying Behavior
How to Turn a B2B Company into a B2B Thought Leader
Podcast: Play in new window | Download
Political Side of Public Relations
August 5, 2009 by Daron Babin
Filed under Episodes
Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.
He takes us inside the political side of public relations and introduces us to his new startup public affairs firm
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Convergence of Social Media and Marketing
February 18, 2009 by Daron Babin
Filed under Episodes
Convergence of social media, marketing and customer service study, plus Susan Getgood discusses the Marketing Roadmaps Blog.
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Public Relations and SEO
December 17, 2008 by Daron Babin
Filed under Episodes
Public Relations and SEO with Doug Motel from Site Optimized , plus what PR pros need to do to understand and utilize SEO, and what portions of business, advertising, marketing and web budget should be allocated to SEO.
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Marketing and Consumer Products
May 14, 2008 by Daron Babin
Filed under Episodes
Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam with Wolf Blass Wines Boldest Play. Plus Brandy Shapiro Babin speaks with PRSA Silver Anvil Awards emcee, Food Network and CBS Early Show personality Sissy Biggers.
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Rules of Marketing and PR
March 5, 2008 by Daron Babin
Filed under Episodes
David Meerman Scott discusses teaches us how to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly in his latest book entitled The New Rules of Marketing and PR.
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More on FH Boom
December 12, 2007 by Daron Babin
Filed under Episodes
Carol Orsborn and Eileen Marcus return with more information on FH Boom and how they help companies build powerful marketing relationships with baby boomers.
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Strategic and Tactical
December 21, 2005 by Daron Babin
Filed under Episodes
Barry Epstein, whose firm offers strategic and tactical public relations and marketing communications services, tells us how to use the internet and other media outlets to properly disseminate information.
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