New Rules for Marketing and PR

March 3, 2010 by  
Filed under Episodes

David Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation, based on one of his best selling books, entitled The New Rules for Marketing and PR.

PRSA 2009 Conference Preview-Bob Garfield Keynote Preview

October 6, 2009 by  
Filed under Episodes

Bob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? He explores this topic in his latest book, The Chaos Scenario.