Measurement by Quantity, Quality and Influence
December 15, 2010 by Daron Babin
Filed under Episodes
Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.
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Social Strategist Stuart Foster
January 27, 2010 by Daron Babin
Filed under Episodes
Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.
They also discuss influencer relations, convergence, social media influence in PR and more.
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PRSA 2009 Conference Preview-Social Media, PR and Healthcare
October 13, 2009 by Daron Babin
Filed under Episodes
Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore.
Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.
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